Project Capital
Project Capital is a Canadian-based commodity trading advisor that offers scientific solutions for capital markets. Our Mission: How can you create a memorable website for a highly regulated, intricate, and finance-related business? By incorporating elements that provide a 'WOW' factor, such as interactive animations, built-in presentations, and engaging copy that resonates with visitors.
Color Palette: The Shark Grey background combined with a rich Daisy Bush purple creates a unique aesthetic that makes elements stand out while ensuring content is easily readable. The Rain Forest Green accents add a traditional financial element that complements the overall color scheme.
Typography: The use of bold, shadowed headings, well-contrasted body text, and three distinct text sizes creates a clear hierarchy, guiding visitors on which text is most significant.
User Interface: Professionalism, Experience, Fintech. The primary goal of this project was to build an online presence that positioned the clients as experts in their field. They desired a website that could convey complex information about who they are and what they do, facilitate contact, and host dynamic blog content.
Content Management System: A user-friendly content management system that handles all aspects of content creation, allowing the client to focus solely on creating. Whether it’s a blog post, a quick update, or new photos, the process is streamlined into just 2 steps: Create the content in the easy-to-navigate backend developed with Webflow, click post, and watch as the content is automatically color-coded and organized within the website's various sections.