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Catalpha Advertising & Design

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

1986

Year Founded

ABOUT CATALPHA ADVERTISING & DESIGN

Creative Strategies That Position For Growth

We create packaging, point-of-purchase displays, and branding that truly resonates with consumers and drives sales—essential components for every business. Our main focus is on eliciting consumer responses and boosting sales. By approaching branding and packaging projects from this angle, we provide effective solutions for our clients. Our packaging designs place products on retail shelves and capture the attention of potential customers who may not have known about them. For instance, Zivaara, a boutique handmade chocolatier based in Silver Spring, MD, successfully got her candy bars stocked in Whole Foods thanks to the packaging and display materials created by Catalpha. We work closely with you from the initial concept and brand development to designing and printing packaging and displays to create an appealing look that produces sales results. Well-known global brands like Biofreeze and DAP rely on our creativity for their branding and strategy needs, while emerging companies turn to us for guidance and assistance in launching their products. For some clients, such as Mascot Snacks, we function as their creative department, delivering award-winning designs without the overhead costs and helping them transition from online sales to retail presence. Outstanding results stem from good communication and collaboration; we prioritize asking questions and listening to our clients. Drawing from over 30 years of experience in branding and product launches, we provide valuable insights. It’s important to note that packaging copy and graphics should not be treated as mere brochures or web pages; understanding consumer behavior in-store is crucial for effective package design. Additionally, knowing the requirements of retailers is vital to ensure that packaging meets their standards. Cutting corners by employing an inexperienced freelancer can result in costly rework. We also offer comprehensive branding support, including website creation, landing pages, marketing strategies, as well as SEO and PPC campaign services, ensuring cohesive brand visibility. Reach out to discover our dedication to helping our clients achieve success.
LANGUAGES SPOKEN
English
HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

1986

Year Founded

Services
Focus
Industries
Clients
Services Provided
50% Packaging Design
25% Brand Identity Design
15% Logo Design
10% Graphic Design

About the Team

OUR STORY
Catalpha was founded in 1986 by Karen Kerski, who was inspired to create an advertising agency in Baltimore that prioritized creativity and direct client communication, unlike traditional agencies where design teams felt marginalized. Teaming up with Don Keller in 1988, they overcame early challenges to build a thriving firm recognized for putting client results first. They expanded from a small startup to serving Fortune 500 companies, driven by genuine care for their clients' products. Karen brings comprehensive marketing expertise and a background in hardware industries, while Don contributes extensive experience in digital marketing and healthcare clients. Together, their complementary skills and dedication continue to elevate Catalpha's success and impact.

Projects & Clients

Project Size & Rate
Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Locations

Headquarters

6801 Loch Raven Boulevard

Towson, Maryland, United States 21286
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