Carmichael Lynch Relate

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Overview

50 - 249

Employees

1990

Year Founded

ABOUT CARMICHAEL LYNCH RELATE

2020 Creative Agency of the Year Honoree

Carmichael Lynch Relate is a public relations firm that emerged from a creative powerhouse over 30 years ago. As a mid-sized agency, we have sufficient resources to offer top-tier research, strategy, planning, creativity, and execution, all while remaining agile and responsive to our clients' needs. We challenge conventions for our clients and deliver work that enhances and drives business outcomes. With expertise in PR, strategy, measurement, analytics, and an exceptional content studio, we have the tools necessary to make our clients and their brands stand out. Throughout our history, we have received numerous prestigious industry accolades, including PRWeek, PRSA Silver Anvils, and SABRE Awards. Additionally, in 2021, Forbes recognized us as one of America’s Best PR Agencies.

Languages Spoken

English

HIGHLIGHTS

50 - 249

Employees

1990

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Content Marketing Strategy

40% Social Media Marketing

10% Influencer Marketing

Portfolio

Making Window Replacement Better

Unknown

Replacing windows is often a task that homeowners dread, filled with complex terminology and overwhelming choices. Yet, as homes age, the need for window replacements becomes inevitable. Marvin, a leading provider of replacement windows, focuses on the quality of its products rather than resorting to aggressive sales tactics typical of the industry. With Marvin, window replacement is made simpler and more effective. To highlight this process, we partnered with trusted home and lifestyle influencer Emily Henderson, a winner of HGTV's "Design Star," to showcase her complete replacement experience with Marvin windows in her mountain retreat. Through a comprehensive campaign, Emily shared her design insights, experiences, and stunning results, documenting her authentic journey of window replacement. The campaign yielded impressive outcomes: over 9.3 million earned media impressions, significant coverage from home and design platforms, as well as 2.3 million social impressions, 72,900 engagements, and 16,800 clicks to her content.

Turning #ParentFails into #ParentWins

Unknown

Red Baron aimed to connect with parents during the time they needed mealtime assistance the most: the back-to-school season. As conversations about #ParentFail surged on social media, we offered free pizza and surprise gifts to parents who shared their #ParentWins. We set up locked freezers stocked with Red Baron pizza in Chicago and New York. A "Never Fly Solo" password revealed through Instagram posts was needed to access these freezers. Positioned in high-traffic areas, the freezers invited busy parents to take home pizza for their families, creating a #ParentWin amid the trending #ParentFails. To further highlight Red Baron's success, influencers shared their own #pizzaparentwins. After distributing 2,000 pizzas, receiving 3,000 visits on Instagram, generating 21,000 likes on the influencer campaign, achieving 229,000 video views, and garnering 736 comments, Red Baron became a prominent part of positive back-to-school discussions. Over the course of a year, the brand's growth outpaced the category average by twofold.

Proving Democracy is Alive... and Dead

Unknown

Established in 1969 by a hippie, Celestial Seasonings has grown into one of the largest herbal tea companies. Although it has a rich history of combining tea with social activism, the brand felt it wasn't receiving sufficient recognition for its positive contributions. To change this, we collaborated with HeadCount.org to launch a limited-edition tea called "Ramble On Rose," inspired by a song from the Grateful Dead. In exchange for voter registration, we distributed free boxes of tea. Our social media campaigns directed fans to Celestial Seasonings' website, where they could admire striking imagery of the tea packaging, adorned with artwork from a renowned Dead artist. The media kit, dubbed the "brand road case," contained the brand's values story, a box of tea, and collectible items celebrating Dead artistry. We also coordinated efforts at a music festival, allowing fans to register to vote in order to receive the sought-after tea. Our media coverage resulted in 5.5 million earned impressions, significantly boosting voter registration, while our social media posts reached 395,000 individuals. Celestial Seasonings took pride in continuing to make a difference.