Caplan Artificial (Caplan AI) is an AI-focused company in the West Balkans that facilitates comprehensive business transformation through services such as AI consulting, implementation, predictive testing, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and organization-wide AI training. Established in 2024, with its headquarters in Sarajevo and Zenica, and strategic offices in Zenica, Zagreb, Belgrade, and Zurich, Caplan AI is the first AI expert in the Balkans, actively transforming industry leaders in finance, telecommunications, and fast-moving consumer goods (FMCG). Our offerings include internal company re-engineering. Our consultants assess existing processes and integrate custom-trained large language models across various departments including finance, marketing, operations, and customer service. This significantly reduces the time needed for manual research, reporting, and content creation from days to minutes; automates end-to-end workflows; shortens decision-making cycles; reduces costs; and increases profit margins. To protect client reputation ahead of market entry, Caplan AI utilizes Predictive Testing—exclusive simulations of large language models that replicate real stakeholders, highlighting potential messaging, policy, or product strategy weaknesses. This approach ensures that clients launch with evidence-driven narratives rather than mere conjectures. The transformation is further enhanced by Generative Engine Optimization, Answer Engine Optimization, and conventional SEO. By boosting signals of earned authority across websites, knowledge graphs, and media, Caplan AI establishes brands as the definitive trusted sources in platforms like ChatGPT, Copilot, Gemini, and Google AI Overviews, effectively reaching buyers at the beginning of their discovery process. Understanding that sustainable change depends on people rather than just technology, Caplan AI offers structured AI literacy programs designed to enhance the skills of leaders and frontline teams throughout Europe. These programs focus on governance, prompt design, and workflow mapping, promoting safe adoption of AI and unlocking new avenues for revenue generation.