Element 451
Since 2019, we have collaborated with Element451 to help maintain their outstanding product's prominence in the market. In 2020, we elevated our partnership by creating a new marketing website that offered a variety of fresh visual resources. Prior to our collaboration, Element451 was already the most feature-rich and advanced CRM for higher education and was consistently developing new functionalities. As the application expanded, they required a comprehensive user experience redesign to ensure the product remained streamlined, intuitive, and user-friendly.
Following our partnership, Cantilever entered into a multi-year collaboration with Element451, working closely with their CEO and Technical Director to develop new features and continuously enhance the application's design. We have designed numerous intricate features, including WYSIWYG email editors, automation tools, and event management portals. In 2021, we developed Bolt UI, a comprehensive design system that addressed all UI requirements for the application, ensuring clear and consistent interaction paradigms. Cantilever’s CEO, Ty Fujimura, had the privilege of presenting this new work at Engage, Element451’s annual conference. In addition to product development, Cantilever also revamped Element451’s public website, generating a wealth of new visual elements that served as a "shadow rebrand" for the entire organization.
In just one year, we achieved several significant results:
1. Developed numerous substantial features for the application, including communication tools, dashboards, and in-app purchase workflows.
2. Established a unified design system known as Bolt UI that met all UI needs for the application.
3. Launched a new marketing website, which boosted conversions and increased recognition for the platform.