Our Journey CallForce Australia has been conducting B2B telemarketing and appointment-setting campaigns since 2012. Established by Jonathan Zilberman, a cold calling expert with over two decades of direct experience in telephone sales, CallForce is founded on the straightforward principle that a highly skilled caller based in Australia will always deliver better results than an overseas counterpart. Every campaign we execute is carried out by native English speakers from our Melbourne office, who receive thorough training on each client’s product and market.