I'm Rachelle Calina, a CPA, Small Business Financial Coach, entrepreneur, and the founder of Calina Consulting. Through my consulting firm, I assist entrepreneurs in boosting their profits, gaining a long-term perspective, and realizing the businesses they envisioned when they first began. When I launched my initial business, I lacked a clear operational vision. My approach was disorganized, and I sometimes catered to the wrong clients. I overspent on staff and other expenses, resulting in lower profitability per client than I could have achieved. Despite my hard work, I did not attain the success and freedom I had anticipated when starting my business. I felt frustrated, overwhelmed, and isolated. However, I discovered a way to transform my business. I managed to: - Reduce my client load by 80%, - Increase profitability by 1000%, - While also cutting my working hours from over 80 hours a week down to 35.