Fairsupply — Website Redesign
ESG (environmental, social, and governance) is an emerging sector in Australia's business environment, facing a significant challenge: a lack of understanding among organizations. That's where FairSupply comes in. With expertise in international trade and advanced mathematics, FairSupply has created a tool that offers organizations unparalleled insight into their supply chains. This tool allows users to evaluate risks related to modern slavery, high carbon emissions, and threats to biodiversity within their supplier networks. Equipped with this knowledge, they can make better decisions to improve their corporate responsibility. Although FairSupply's website was already appealing and functional, we had the chance to revamp it using a WordPress back-end, enabling the marketing team to maintain it independently without needing a developer. Additionally, we provided guidance to enhance the user experience and site performance. Upon completing the project, we were retained to offer ongoing support for both the website and their broader marketing initiatives.