Complete Revamp of a Social Proof Web App
The PayKickstart team tasked us with overhauling their social proof application, Provely, to accommodate a rapidly expanding user base and shifting market demands. Although the app's original version was successful, it soon lagged behind user demand, demonstrating the necessity for a more scalable, feature-rich, and modern solution. To tackle these issues, we implemented a thorough upgrade strategy. The frontend was entirely revamped using Vue.js to enhance user experience with greater dynamism and responsiveness, while the backend transitioned to a Laravel Rest API to enhance robustness and scalability. We divided the application into two versions: the transition strategy allowed current users to upgrade to V2 while preserving their satisfaction with V1. This dual strategy encouraged more users to adopt V2, resulting in increased revenue and positive feedback, while keeping existing users loyal. A critical component of the project's success was the implementation of a Redis Caching Layer to efficiently manage high data volumes, ensuring optimal app performance. Development of a lightweight tracking script, advanced review scrapers, and the creation of dedicated applications for the Shopify and BigCommerce App Stores enabled real-time social proof display, greatly improving user engagement. Technology Stack: Figma, Vue.js, Vue Router, VueX, Laravel, JavaScript, MySQL, Redis, AWS.