Bynder Group

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2002

Year Founded

ABOUT BYNDER GROUP

We help great companies do better business

Bynder Group is a digital marketing and design agency dedicated to assisting clients in achieving advanced growth through strategies informed by data. Established in 2002, we combine creative talent, cutting-edge technology, and inbound marketing techniques to develop effective web strategies that enhance your brand and propel your business forward.

Tech Stack

WordPressExpressionEngine

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2002

Year Founded

Services

Focus

Industries

Clients

Services Provided

10% Digital Strategy

8% Search Engine Optimization (SEO)

5% Email Marketing & Automation

7% Content Marketing Strategy

3% Pay Per Click

20% Brand Identity Design

14% Marketing Collateral Design

33% CRM Consulting and SI

Portfolio

Building Brand Equity with Trust and Transparency

Unknown

We took on the challenge of enhancing McGraph Power's market position after their 25 years in business. Based in Silicon Valley, this communications firm serves various sectors, including consumer goods, professional organizations, and technology. As they faced a shifting marketing landscape, McGraph Power enlisted our assistance in modernizing their brand. We collaborated with senior partners to develop a fresh voice, tone, and overall approach focused on their web strategy. The revamped website now features an updated blog that delivers relevant content, providing industry insights and thought leadership. The blog is more visually appealing and streamlined for better readability and increased engagement. Additionally, the site showcases a detailed portfolio with case studies that highlight the quality of their work and the diversity of their clients. We established a conceptual theme of transparency and trust for McGraph Power, which serves both as a lead-generation tool and a means of showcasing their expertise. This theme inspired the creation of a downloadable ebook, accessible through a custom landing page, and became a topic for presentations. The overall outcome is a dynamic website and marketing strategy that attracts leads and positions the company more competitively. We continue to work alongside McGraph Power as they evolve and thrive in the industry.

Semtech Corporate Website

Unknown

Web Design and Development, User Experience, and Information Architecture In collaboration with Semtech’s marketing and IT teams, Bynder Group performed a comprehensive redesign and technical upgrade of their current website and platform. This included implementing an inbound marketing approach utilizing Hubspot for marketing automation. Our contributions encompassed strategy formulation, definition, design, and development for the website, which consists of over 2,000 pages.

Unisource Solutions

Unknown

Established in 1987, Unisource Solutions is a premier provider of smart office solutions and facility management services in California. For this longstanding client, we have delivered services including strategic branding and positioning, brand design, web design, and since 2017, inbound marketing and digital advertising. Bynder Group functions as a fully integrated Marketing Communications department, offering strategy, guidance, and execution services. We maintain direct communication with key executives to ensure clarity and alignment with expectations, while also collaborating with department directors and other personnel in Sales, Marketing, and Product Development. Our approach fosters efficient workflows and ensures transparency for the client. Key Challenges Unisource Solutions has thrived as an industry leader since its inception. To stay competitive and facilitate further growth, our team collaborated with theirs to pinpoint and implement several crucial initiatives: Solutions.