Zoho One for Education Center from Estonia
1koolitus.eu, an Estonian company that offers both online and offline courses, encountered several difficulties: managing its client information through Google Docs, sending newsletters via Gmail, the limited features of their WordPress website, and lacking a cohesive system for tracking calls and analyzing advertising activities. To address these issues, we suggested a comprehensive solution using the Zoho One platform. This enabled the company to consolidate all essential services, including client management, email newsletters, analytics, call tracking, document storage, and a platform for online webinars. The switch to Zoho One significantly lowered 1koolitus.eu's operational expenses. It replaced multiple subscriptions, such as for website hosting, landing page creation, website support, Zoom, Zapier, and others, with a single Zoho One subscription. Additionally, we integrated their existing phone number through the Zadarma service to help them retain their contact information during the transition. We also connected WhatsApp via Twilio, allowing the automated sending of notifications to clients, while all inquiries were logged in Zoho CRM with tags to enhance advertising campaign optimization. By utilizing Zoho Campaign and Zoho Meeting, we automated the newsletter distribution and the execution of webinars, making it easier to gather and analyze client data for service enhancement. Consequently, we digitized all processes of 1koolitus.eu, transforming their management system into a business analytics tool. Now, to expand their operations, they only need to increase licenses and launch new courses without requiring further technical adjustments.