
Business Audio Theatre
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Overview
2 - 9
Employees
2021
Year Founded
ABOUT BUSINESS AUDIO THEATRE
BRING YOUR STORY TO LIFE!
Business Audio Theatre is a form of recorded audio that goes beyond simple narration; it brings your business story to life through performance. Your core values and history are portrayed dramatically by skilled actors in key scenes, complete with sound effects and a unique musical score. Listeners will gain a deeper appreciation for the efforts that shaped your business. By relating to the drama of your early days, they will connect with your humanity, struggles, and guiding philosophies. As they engage with your journey, they will become more loyal and productive supporters of your success. It's important to preserve your legacy and the story of your company for future generations, attracting candidates who resonate with your path and reducing employee turnover when they align with your narrative, objectives, and values. Bonnie Harvey and Michael Houlihan, founders of Barefoot Wines and bestselling authors, created "The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand," which was nominated for the Audiobook Publishers Association’s Audie in 2020 for Best Business Audio Book. Their recent production, "The Brain Savers: How a Scrappy Startup Transformed Telemedicine and Patient Care," tells the story of Dr. Colin T. McDonald, founder of Specialists on Call, and was recognized as one of the top 20 business books of 2024 by The Best Business Minds. With extensive experience in speaking at over 60 entrepreneurial schools, keynoting more than 100 national and international business conferences, and contributing to publications like Entrepreneur, The Business Journals, and Forbes, we are well-equipped to create impactful Business Audio Theatre. Our Hollywood partner, Sherwood Players Productions, is an award-winning studio with top talent in film and audio production. We possess the writing and production expertise, business background, and empathy necessary to deliver exceptional Business Audio Theatre that you can proudly share!
LANGUAGES SPOKEN
English
HIGHLIGHTS
2 - 9
Employees
2021
Year Founded
Services
Focus
Industries
Clients
Services Provided
100% Audio Production
100% Case Study Writing
About the Team
OUR STORY
The audiobook industry's digital sales surged from 42% in 2009 to 87% in 2017, illustrating a transformative market shift. Recognizing the challenges of turnover and disengagement in businesses, The Barefoot Spirit introduced an innovative approach to business audiobooks. Their distinctive "Business Audio Theatre" (BAT) format combines dramatized scenes voiced by actors, enhanced with sound effects and music, to vividly portray a founder's pivotal story moments. This immersive storytelling method fosters a deep connection between listeners and the company's brand and core values. Serving as both an onboarding and branding tool, these audiobooks effectively entertain while educating employees, promoting loyalty and heightened engagement within organizations.