Durable SEO, content, and backlink strategy
**Challenge** In the fiercely competitive landscape of pop-up gazebos, dominated by major industry players, TFH Gazebos encountered a significant hurdle in boosting their organic visibility. The main objective was to draw in new customers and enhance sales by showcasing their outstanding products and customer service in a saturated market.
**Solution** In the first month of our campaign for TFH Gazebos, we established a solid foundation essential for the success of our strategy. This involved thorough keyword research and opportunity assessment, which set the stage for our targeted initiatives. We also performed extensive audits of existing content and website elements to pinpoint areas needing improvement. A strategic content calendar was then developed to steer the next stages of our campaign. With this groundwork laid, we implemented our audit findings, updating category and product pages on TFH Gazebos’ website in the following months. Meanwhile, our dedicated outreach team concentrated on a strong link-building strategy to further enhance TFH Gazebos’ online visibility. We successfully acquired links from prominent publications, boosting the website’s link profile and significantly improving its organic visibility.
**Results** The campaign for TFH Gazebos considerably improved their SEO and overall online presence. Our initiatives led to 238 new keywords ranking on page 1, reflecting an impressive 116% increase. Furthermore, performance in crucial metrics soared, with 93 additional keywords reaching the top 3 positions, resulting in a 223% rise. Most remarkably, these enhancements in keyword performance and visibility resulted in substantial revenue growth, with a 56% increase in organic revenue. This success highlights the effectiveness of our all-encompassing approach, from foundational SEO strategies to effective link-building efforts, which have made a significant impact on TFH Gazebos’ market presence and sales.