HORECA E-commerce Store with 3,000+ SKUs
We developed and launched Fimax's online store, featuring a catalog of over 3,000 SKUs of professional kitchen and HoReCa equipment. The website categorizes a vast range of products into easily navigable sections (such as cooking line, refrigeration, bar tools, dishwashers, stainless steel furniture, and utensils/knives), offering intuitive navigation, comprehensive filtering options, swift search capabilities, and an excellent mobile experience.
**Catalog & Content**: We imported 3,000+ SKUs in bulk, each with distinct descriptions, images, and attributes. The site includes faceted filters based on power, dimensions, and intended use (such as ovens, showcases, and rotisseries).
**E-commerce**: The platform features faceted navigation, sitewide search, promotional categories, and prominent calls-to-action.
**SEO & Performance**: We implemented clean URLs, optimized metadata, and established internal links for categories and subcategories. Additionally, we focused on speed optimization through image adjustments, lazy loading, and minifying assets to enhance mobile performance. The result is a fast and dependable store that enables HoReCa buyers to efficiently discover the right equipment and complete their purchases—particularly on mobile devices.