Brown + Dutch Public Relations, Inc.

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Overview

$10,000+

Min Project Size

2 - 9

Employees

1996

Year Founded

ABOUT BROWN + DUTCH PUBLIC RELATIONS, INC.

Expert Public Relations

Brown & Dutch PR, Inc. is a PR and marketing agency with 28 years of experience, focusing on product launches and reputation enhancement. We cater to all consumer packaged goods sectors, including beauty, baby products, pet supplies, apparel, technology, toys, food, beverages, natural products, wellness, and some B2B sectors like clean energy and SaaS. Our clientele ranges from startups to mid-sized brands that incorporate PR into their marketing strategies, guided by a Chief Marketing Officer. What sets us apart is our ability to create tailored campaigns based on your target audience and business objectives, achieving results between 350% and 156K% for every campaign since 1996. We are WBENC-certified, part of the Goldman Sachs 10,000 Small Business program, rated 5-stars on Google, members of the PRSA, and recognized as a PRNews Elite 100 Agency, all while being located in Los Angeles, California.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$10,000+

Min Project Size

2 - 9

Employees

1996

Year Founded

Services

Focus

Industries

Clients

Services Provided

70% Brand Identity Design

30% Packaging Design

40% Marketing Funnel Development

35% Social Media Marketing

25% Content Marketing Strategy

About the Team

OUR STORY

Founded in 1996 by Alyson Dutch and her chocolate Labrador, Rocky Brown, Brown + Dutch is a PR agency rooted in a deeply personalized approach. Alyson, who brings three decades of experience working with prominent brands and in esteemed PR firms, leads the company with hands-on involvement. The agency excels in crafting customized marketing strategies that resonate with consumers, building brand credibility through compelling narratives and insightful understanding of customer behavior. They prioritize media coverage over traditional advertising, securing multiple trusted placements monthly to enhance consumer trust. Brown + Dutch treats each client’s project with dedicated care, resulting in impressive returns on investment. As a parent company to Consumer Product Events, they continue to connect products with the press effectively,

Portfolio

Barbie's 60th: Her Clothes for Real Girls

Barbie X

CASE STUDY: BarbieX The Challenge On the occasion of Barbie's 60th anniversary, our agency faced the task of promoting a new line of Barbie clothing designed for real girls, a license from Mattel granted to America's leading vintage-inspired clothing brand. Our goal was to engage not only Barbie enthusiasts but also a broader audience of women passionate about vintage fashion. Strategy We capitalized on the likelihood that many fashion editors had owned Barbies during their youth. To capture their attention, we sent them a vintage Barbie "train case," which can also be used as a handbag. We organized a deskside tour to visit fashion editors at top women's magazines in New York City, featuring models dressed in the Barbie line. The highlight was an exclusive photoshoot for The Associated Press at The Palace Hotel’s Jewel Penthouse, which showcased exquisite jewelry by Martin Katz. We strategically timed our messaging to coincide with the launch on International Women’s Day, emphasizing Barbie’s empowering story and her diverse outfits that encourage girls to pursue their dreams. Additionally, we hosted an event for influencers and fans at Unique Vintage's location in Los Angeles. Results In just six months, the campaign achieved $3.5 million in advertising equivalencies, with 39 media placements, resulting in a 339% return on investment. The publicity reached the largest media outlet in the world through a syndicated piece in The Associated Press, included a fashion show segment on KTLA Morning News in Los Angeles, and featured layouts in notable publications such as Cosmopolitan, Reader’s Digest, Glamour, Women’s Wear Daily, The Hollywood Reporter, Pop Insider, Good Morning America, the Wall Street Journal, and more.

Case Study: Doctor Formulated Supplements

1MD Nutrition

**Challenge:** The goal was to attract consumers aged 40 and older to the website by utilizing the expertise of issue-specific physicians who developed the brand's products. The focus was on educating consumers through a message of integrity, emphasizing that the natural supplements were created by doctors, with active ingredients stemming from successful clinical trials and formulated in clinical doses. **Strategy:** We implemented a marketing strategy centered around monthly awareness of health issues. A key component of this initiative involved media relations, where each doctor provided advice throughout the month to explain the benefits of the formula. We also identified leading cause marketing organizations aligned with our formulas, such as the Arthritis Foundation. We pursued health industry awards and took brand managers to the Natural Products Expo to engage with this major industry event. Additionally, we devised a year-long sweepstakes for top women’s magazines, which were displayed at thousands of grocery stores nationwide. High-profile sampling opportunities were established during events like the Oscars, Grammys, and International Emmys. We also collaborated with health-themed subscription boxes, such as CleanFitBox and FabFitFun, and created special box mailings for the GRAMMYs, Oscars, Emmys, and Arthritis Awareness Month. **Results:** In the first six months, the media relations efforts alone achieved 77 earned media placements, resulting in a staggering 33,726% return on investment, equivalent to what would have cost the brand $16.6 million in advertising. Coverage included prominent outlets like Forbes, Real Simple, Health, Buzzfeed, Everyday Health, Well + Good, AARP, In Touch, Life & Style Magazine, Women’s World, First for Women, and USA Today’s Parade, as well as key supplement industry publications like Nutraceutical World. We won awards that resonated with potential customers and reached millions through product sampling facilitated by partnerships that enhanced credibility.

Think Bars: Connecting Fashion to Food

Think Thin Nutrition Bars

**Challenge**: Our goal was to be the first to actively promote thinkproducts (www.thinkproducts.com), a well-established company with a 13-year history and $20 million in annual revenue, which already had a presence in major grocery, drug, and mass retail chains. We aimed to tie the company's legacy to a compelling reason for customers to buy the products. Our objective was to distinguish the company, its products, and its founder by creating a unique and memorable identity for the target audience. This involved establishing a cohesive visual and verbal communication style, and improving the connection between the various products, which all featured significantly different packaging with no clear links to the parent company, their names, or their creation stories. **Strategy**: Leveraging the founder’s experience as a model, we revamped the marketing strategy to include trendy new packaging, cause-related marketing initiatives, events, and publicity efforts. This included a partnership with the Susan G. Komen Foundation and the introduction of the “ThinkPink” bar, along with a ThinkVitality Fashion Show and a CEO Summit at ExpoWest. We secured sponsorships from organizations such as Whole Foods and Cedars Sinai Women’s Medical Center, and collaborated with eco-couture designer Deborah Lindquist to create a gown made from thinkproducts wrappers, showcased on the Reuters Board in Times Square, New York. **Results**: In the first year, our efforts yielded a remarkable 7,000% return on investment and established a celebrity sampling program that attracted over 25 high-profile names, including Cameron Diaz, Ben Kingsley, Donna Karan, and Jack Osbourne. Our campaign received extensive media coverage in outlets like Associated Press, the Wall Street Journal, E! Online, the New York Times, and the Los Angeles Times. We also shared our products with VIPs at major entertainment events like the Emmys and Grammys, implementing a new branding model that introduced entirely refreshed packaging, aesthetics, messaging, and storytelling. Ultimately, these initiatives led to the company being acquired by Glanbia for $217 million.

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

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"Brown + Dutch Public Relations, Inc. delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

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Brand Identity Design

Packaging Design

Marketing Funnel Development

Social Media Marketing

Content Marketing Strategy

Industry Recognitions

Locations

Headquarters

2300 Las Flores Canyon Road

Malibu, California, United States 90265

+13104567151

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