broadhead|HMH

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Overview

$75,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

1978

Year Founded

ABOUT BROADHEAD|HMH

Powering the Future of Transportation

broadhead|HMH is a national, independent, employee-owned advertising and communications firm focused on enhancing brands within the transportation sector. Our clients are at the forefront of innovation in electric and alternative propulsion, autonomous vehicles, advanced safety systems, connected vehicles, components and technologies, emerging service models, infrastructure, and entertainment. With locations in Portland, Minneapolis, and Charlotte, we leverage our expertise in brand strategy, creative development, video production, media relations, public relations, copywriting, social media, data science and analytics, and digital solutions to support brands across the automotive, trucking, rail, aviation, space, drone, shipping, recreational, mass transit, and micro-mobility sectors.

Languages Spoken

English

HIGHLIGHTS

$75,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

1978

Year Founded

Services

Focus

Industries

Clients

Services Provided

10% Marketing Collateral Design

15% Brand Identity Design

25% Other Design

25% Brand Film & Corporate Video

25% Media Planning & Budget Allocation

About the Team

OUR STORY

As an independent agency, we specialize in delivering measurable and predictable growth by combining seasoned expertise with innovative solutions. Our team includes diverse talents, from strategists with anthropological insight to data scientists who forecast outcomes, enabling us to craft bold, insight-driven strategies that advance businesses. Leveraging AI-powered tools and a culture centered on innovation, we serve varied sectors including agriculture, food and beverage, transportation, and health and lifestyle, partnering with renowned clients in each. We are passionate about sports marketing, intertwining brand precision with cultural insights to engage audiences effectively. Committed to sustainability and equity, we pursue responsible practices and champion inclusivity through initiatives fostering diverse talent, reflecting our belief that business can positively impact people and the planet.

Portfolio

Freightliner: Making Work Easier, Every Day

Unknown

Truck purchasers recognize Freightliner as offering a robust selection of vocational trucks. However, they also hold similar views about various competitors. To distinguish Freightliner from others, our aim was to clearly convey that it is the ultimate partner for businesses. Ultimately, we wanted buyers to understand that Freightliner is the most logical choice for their work. The company has crafted its trucks and the overall ownership experience to simplify their tasks and eliminate hassle. Our Just Your Everyday Truck campaign illustrates how Freightliner trucks consistently perform, maximizing productivity for users. To strengthen the message, we customized the content for seven distinct audiences, emphasizing the unique advantages Freightliner provides for each profession. For an in-depth look at the award-winning efforts that helped maintain Freightliner's status as an industry frontrunner, visit the full case study at https://hmhagency.com/work/everyday-incredible/.

Thomas Built Buses: Changing the Conversation and Perceptions

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Diesel power is often dismissed as outdated technology for vehicles, but that's not entirely true. This misconception is prevalent among some potential customers of Thomas Built Buses who are seeking alternatives to traditional diesel buses. To address this, Thomas Built equipped itself with substantial information to clarify the benefits of modern diesel engines, which are actually a clean, cost-effective, and low-maintenance choice for companies and municipalities operating bus fleets. We needed to alter the views of busy school board members, transportation directors, and mechanics who perceived diesel as more expensive, less fuel-efficient, and worse for the environment compared to other alternative fuels. Our campaign adopted a straightforward message: "Your New Solution to Diesel is Diesel." This approach aimed to dispel outdated notions about diesel by utilizing various channels to replace old myths with fresh insights, encouraging dealers to engage with customers about the advantages of new, clean-diesel school buses. For a detailed overview of our efforts and their impact, check out our complete case study at https://hmhagency.com/work/changing-the-conversation-and-perceptions/.

Western Star: Setting the Stage for the Future

Unknown

How can you rejuvenate a brand while still respecting its heritage? Commemorating Western Star’s 50th anniversary presented a significant challenge, as the company was poised to overhaul its truck lineup. Conveying advancements in technology and safety to an audience traditionally focused on durability is a delicate balancing act. Our objective was to honor fifty years of Western Star's legacy of manufacturing the world's toughest trucks, while also signaling that this is just the beginning for the brand. By collaborating closely with the client team, we provided strategic insights that bolstered the brand’s established image of toughness. This was achieved through a combination of print advertisements, digital banners, a microsite, social media content, a calendar, dealer kits, materials for dealer meetings, and videos. By employing the boldness, humor, and exaggeration that have always distinguished Western Star from its rivals, we emphasized that Western Star is not merely tough—it's legendary. To view our work and see how it further solidified Western Star’s leadership in branding, visit the complete case study at https://hmhagency.com/work/setting-the-stage-for-the-future/.

13 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$75,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$75,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"broadhead|HMH delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Marketing Collateral Design

Brand Identity Design

Other Design

Brand Film & Corporate Video

Media Planning & Budget Allocation

Locations

Headquarters

329 N.E. Couch Street, Suite 325

Portland, Oregon, United States 97232

+15039739231

Headquarters

The Boxer Building 1000 West Morehead Street, G100 United States 28208

Charlotte, North Carolina, United States 28208

+15039739231

Headquarters

411 North Washington Avenue United States 55401

Minneapolis, Minnesota, United States 55401

+15039739231

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