Brierley
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Overview
250 - 999
Employees
1985
Year Founded
ABOUT BRIERLEY
Transforming Loyalty Around the Globe
Brierley is revolutionizing loyalty programs globally by transforming client challenges into effective and profitable loyalty solutions. We combine innovative ideas, unmatched expertise, and cutting-edge technology to help brands capture customer loyalty. Brierley provides a comprehensive range of services to achieve unparalleled loyalty success, including program design, strategy, research, analytics, customer insights, creative services, and digital solutions. Furthermore, Brierley’s user-friendly platform — LoyaltyOnDemand® — supports all aspects of a loyalty program, enhancing customer engagement across multiple channels and touchpoints. This platform signifies a significant advancement in loyalty technology, continuously updating with new features to maintain a competitive edge. Rely on our experts, trust our solutions, and experience measurable success. Based in the U.S., Brierley is a wholly owned subsidiary of Nomura Research Institute, which is located in Tokyo, Japan. To find out more about Brierley, visit http://www.brierley.com/.
LANGUAGES SPOKEN
English
HIGHLIGHTS
250 - 999
Employees
1985
Year Founded
Services
Focus
Industries
Clients
Services Provided
100% CRM Consulting and SI
45% Marketing Analytics & Reporting
15% Mobile & App Marketing
25% Social Media Marketing
15% Digital Strategy
70% Market Research & Competitive Intelligence
30% Go-to-Market Strategy
About the Team
OUR STORY
Founded in 1986, Brierley, now part of Capillary Technologies Services, has been at the forefront of the customer loyalty industry for over 35 years. Renowned for pioneering innovations like the first car rental light board in 1988 and introducing double-dipping in loyalty programs with Hilton HHonors, Brierley has consistently delivered meaningful enhancements to customer engagement. Leveraging the expertise of industry-leading professionals and proprietary tools such as the Brierley Loyalty Quotient (BLQ), alongside Capillary Technologies' robust platform, the company crafts personalized, profitable relationships for major global brands. Committed to understanding client needs, fostering teamwork, and supporting community initiatives, Brierley embodies a culture that values expertise, innovation, and meaningful connections, ensuring every client relationship thrives.
