Bridge F61 is a team of seasoned marketing professionals who have unified to elevate marketing measurement standards. Their success method, Marketing Science Evaluation (MSE), was developed by hands-on practitioners with extensive experience in brand management, agency leadership, and strategic advising. Each diagnostic is personally reviewed by the founding team, ensuring quality and relevance. Co-founder Will Harris brings rich expertise from roles at notable brands like O2 and Nokia, while Kent Thexton adds technology and venture capital insight. The team also includes experts in advertising, global brand strategy, AI in research, tech entrepreneurship, and data science. Together, they offer a comprehensive, thoughtful approach to marketing evaluation that blends creativity with solid data-driven strategy.