Breezy Hill Marketing

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2012

Year Founded

ABOUT BREEZY HILL MARKETING

Impactful Marketing Driven by Data

Breezy Hill Marketing focuses on B2B inbound marketing, demand generation, marketing automation, and web development and design specifically for healthcare IT firms, technology companies, and non-profit organizations. With almost 50 years of experience guiding our team, we utilize cutting-edge technology and strategic planning to develop contemporary, data-informed initiatives that engage the appropriate audiences and effectively showcase client services. Our skilled creative and technical teams at Breezy Hill Marketing support holistic marketing strategies that align with our clients' goals to enhance profitability and foster business expansion.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

15% Search Engine Optimization (SEO)

15% Content Marketing Strategy

20% Email Marketing & Automation

10% Social Media Marketing

5% Conversion Rate Optimization (CRO)

10% Marketing Analytics & Reporting

10% Marketing Funnel Development

8% Digital Strategy

Portfolio

Inbound Marketing Strategies Drive Brand Awareness

LabFinder

In 2022, the healthcare technology company LabFinder, which provides B2C and B2B solutions to enhance patient experiences and streamline diagnostic center operations, collaborated with Breezy Hill Marketing. LabFinder sought an inventive approach to develop B2B and B2C strategies that would mutually reinforce one another. To achieve this, Breezy Hill Marketing rolled out a comprehensive inbound marketing plan aimed at boosting brand recognition and creating sales opportunities. Breezy Hill Marketing fostered teamwork between LabFinder’s sales and marketing departments to identify key challenges faced by laboratory and radiology centers. With input from all teams, we crafted B2C email drip campaigns designed to increase patient engagement, alongside B2B campaigns aimed at enhancing sales and conversions. Moreover, we experimented with various messaging styles to determine whether LabFinder’s audience responded better to proactive or reactive communication, as well as to more nurturing or playful content. These evaluations helped ensure that LabFinder's brand messaging maintained a consistent tone across both B2B and B2C social media posts and guided the creative briefs and blog content we developed. The Outcomes Our dedication to understanding LabFinder's target audience enabled us to create impactful messaging, resulting in a remarkable 1154% growth in email subscribers and a 718% increase in sessions from 2021 to 2022. Additionally, our focused messaging had a significant positive effect on LinkedIn campaigns, leading to an astounding 20,320% rise in users and a 21,240% increase in sessions during the same timeframe.

Purposeful content generation with ABM research

PatientBond

**The Challenge** In 2021, PatientBond, a healthcare technology company focused on patient engagement and recently acquired by Upfront Health, formed a partnership with Breezy Hill Marketing. They faced limited marketing resources and aimed to enhance brand awareness and visibility among urgent care facilities and beyond. To achieve this, PatientBond sought a strategic collaboration with us to develop targeted and segmented email and advertising campaigns, establish program workflows in HubSpot, and analyze, report on, and optimize their content campaigns. **The Breezy Hill Approach** Breezy Hill Marketing collaborated closely with PatientBond to refine their Account-Based Marketing (ABM) segments. By deeply understanding PatientBond’s target audience and their needs, we crafted and coordinated LinkedIn and email campaigns tailored to address specific pain points of each segment. Our content development simplified complex topics, such as psychographics and the application of behavioral science, making them accessible and relevant to different C-suite personas. We also organized social media schedules, created landing pages, and set up automated email drip campaigns to ensure timely delivery of the right messages to the right audiences. Throughout the process, we provided PatientBond with comprehensive reporting to confirm that the active campaigns were yielding optimal results in terms of increased brand visibility and engagement with clients and prospects. **The Results** Our joint efforts with PatientBond resulted in significant increases across various metrics: users grew by 19.46%, sessions by 19.85%, and goal completions by 27.5%. Specifically, direct traffic saw an impressive 27.34% increase in users, a 37.32% increase in sessions, and a 37.32% increase in goal completions. The LinkedIn campaigns experienced remarkable growth, with a 5,505% rise in users and a 6,024% increase in sessions, attributed to our carefully designed ads and thorough reporting.

Increasing website traffic with SEO optimization

JMS Elite

The Challenge JMS Elite, a leading B2B lead generation company, partnered with Breezy Hill Marketing in 2014. Before this collaboration, JMS Elite primarily relied on word-of-mouth and referrals for lead generation. Recognizing the need to enhance their online presence and optimize their website for better outcomes, they sought Breezy Hill Marketing's expertise to boost brand awareness, enhance SEO, increase website traffic, and convert visitors into leads. The Breezy Hill Approach Breezy Hill Marketing concentrated on enhancing JMS Elite’s website. Our strategy involved optimizing the entire site to improve its SEO ranking and attract more visitors. To further elevate JMS Elite's SEO status, we established pillar pages to enhance search engine results for relevant keywords. Moreover, Breezy Hill Marketing developed a comprehensive inbound marketing program to establish JMS Elite as a thought leader in the industry and draw in high-quality leads. Our inbound marketing efforts included various initiatives. During the COVID-19 pandemic, we also assisted JMS Elite in transitioning from conference-based marketing to digital strategies while maintaining revenue levels. The Results Thanks to our thorough marketing plan, JMS Elite experienced an overall increase of 86.72% in users and 68.23% in sessions from 2020 to 2022. Direct traffic saw a 9.05% increase in users. In terms of social media, LinkedIn witnessed a staggering increase of 1,851% in users and a 1,713% rise in sessions.