Brandwoven - Leading Amazon Agency for Premium Brands

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Overview

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2016

Year Founded

ABOUT BRANDWOVEN - LEADING AMAZON AGENCY FOR PREMIUM BRANDS

Empowering Commerce for Premium Brands

Brandwoven is changing how brands operate in the constantly evolving online marketplace landscape, including platforms like Amazon, Walmart, and Target. We focus on enhancing the growth of dynamic, product-driven brands by offering comprehensive consulting and management services tailored to thrive in these complex environments. Our flexible strategies enable brands to flourish by enhancing their visibility and performance across online marketplaces. Through collaborative efforts, we reveal a product's full potential by reimagining our clients' commercial strategies, ultimately reshaping the trajectory of their business. With a foundation in storytelling and strategic planning, Brandwoven uncovers the intricacies of a brand's relationship with consumers. Our team leverages insights and foresight to effectively navigate the various aspects of online marketplaces. By assisting brands in developing comprehensive strategies, we help strengthen their narratives and establish lasting connections with consumers. Practically, we oversee various aspects of a brand's operations, including sales, marketing, advertising, catalog management, reviews, and merchandising on major platforms like Amazon, Walmart, Target, Instacart, and others.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2016

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Digital Strategy

20% Ecommerce Marketing

5% Performance Marketing

30% Sales Process Consulting

20% Outbound Lead Generation

About the Team

OUR STORY

At Brandwoven, we are driven by a relentless commitment to facilitating growth and nurturing meaningful partnerships. Our approach emphasizes transparent communication and collaboration, ensuring tailored strategies that align with each client’s unique business objectives. We pride ourselves on crafting authentic brand narratives that resonate across key online marketplaces, leveraging the expertise of our dedicated team and seasoned leadership. This client-centric philosophy fosters sustainable success, reflected in our small yet impactful team, years of industry experience, and extensive portfolio of actively managed brands. Choosing Brandwoven means partnering with professionals devoted to delivering measurable results through genuine connections and strategic innovation.

Portfolio

VC to SC Transition Results in 64.4% Revenue Boost

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Brandwoven assisted a consumer electronics company in moving from Vendor Central to Seller Central, leading to a remarkable 64.4% increase in revenue. This transition enabled the company to secure greater control over pricing and achieve long-term profitability on Amazon. After performing a profitability analysis, Brandwoven concluded that Midland Radio would benefit more from a 3P sales model as opposed to 1P and facilitated their switch between platforms. Upon identifying challenges faced by Midland Radio, such as an insecure distribution network and diminishing margins, Brandwoven advised a move from Vendor Central to Seller Central. The process involved several steps: 1. Conducting a profitability analysis and feasibility study to confirm that the transition would be beneficial. 2. Strategizing to manage current resellers and strengthen Midland's distribution network to prevent new ones from emerging on Amazon. 3. Creating an inventory forecasting plan to predict low stock ASINs and their timelines. Thanks to Brandwoven, Midland Radio successfully transitioned to Seller Central, resulting in an increase in the average sales price of their products and a noticeable rise in revenue per unit sold. As a result, a major retailer that had previously discontinued the brand due to pricing issues decided to reintroduce Midland's products in their stores. Brandwoven's collaboration with Midland Radio showcased that moving from Vendor to Seller Central can increase average selling prices, boost sales volume, and provide sustainable profitability on Amazon. Within a few months, Midland Radio began to see improved results on Seller Central compared to Vendor Central.

411% YoY Increase in Amazon Conversion Rate

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Brandwoven assisted Frogg Toggs, an outdoor clothing brand, in enhancing their product listings, refining digital merchandising, and eliminating unauthorized resellers, leading to an impressive 411% year-over-year boost in conversions. They reorganized the catalog's variation structure by ensuring that all product families had individual pages. Over six months, Brandwoven completely revamped the brand's catalog, optimizing the copy and visuals of nearly every product page to drive traffic and increase conversions. The brand had a vast assortment of over 4,000 ASINs, which posed management challenges that resulted in low conversion rates on product pages, limiting their potential on Amazon. The outdoor apparel brand needed a comprehensive revamp of their digital merchandising strategy on the platform. As a result of improvements to the product detail pages, the implementation of an authorized reseller agreement, and a strong collaboration with the brand, the fishing apparel company experienced a notable surge in sales. In the first quarter following these optimizations, Frogg Toggs recorded a 411% increase in conversions compared to the prior year. Their rainwear sales rose by 173%, securing the #1 position in the category for nearly two consecutive years. The brand not only has several rainwear products leading the category but also holds a Best Seller badge for various generic rainwear keywords, demonstrating their competitive edge in relation to other offerings. Additionally, the fishing clothing brand achieved a 67% year-over-year reduction in the Lost Buy Box metric. Previously, the company only controlled the buy box less than half of the time, but within a year and a half of collaborating with Brandwoven, they increased their buy box ownership to over 90%!

37% Increase in Amazon Conversions for Large Brand

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Brandwoven collaborated with Safariland to enhance their Amazon listings through A/B testing, resulting in a remarkable 37% increase in conversions in under 40 days. They 1) revised product titles and descriptions while creating new detailed images for nearly every item in Safariland’s catalog. 2) Developed a streamlined variation structure for thousands of ASINs, making it simpler for customers to find the right products. 3) Implemented marketing campaigns to boost traffic and conversions, along with offering support for promotions and logistics planning for Prime Week and Turkey 5. Utilizing a Vendor Central model, Safariland sold over 9,000 SKUs, but the complexity of their catalog made shopping difficult on the Amazon platform. Despite significant traffic to product pages, the conversion rate was hindering sales volume. For any holster model, consumers had options for 3 different hip heights, 6 colors, and 55 gun models, resulting in 250 child ASINs under one parent variation, which complicated the management of their catalog for the brand’s team. Additionally, this setup was confusing for shoppers searching for specific products. Following the launch of Brandwoven’s listing optimization updates, Safariland USA experienced an impressive 37% increase in conversions within that month! Pageviews also rose due to improved site visibility. This collaboration demonstrates that a strategic focus on consumer behavior can significantly enhance a brand’s performance on Amazon. With an emphasis on organized listings, optimized content, and targeted advertising, Safariland’s Amazon sales saw substantial growth in a short timeframe.

5 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Brandwoven - Leading Amazon Agency for Premium Brands delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

Digital Strategy

Ecommerce Marketing

Performance Marketing

Sales Process Consulting

Outbound Lead Generation

Locations

Headquarters

107 Southeast Washington Street

Portland, Oregon, United States 97214

+15034459586

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