BrandTuitive

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Overview

$75,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

ABOUT BRANDTUITIVE

Unexpected Thinking

BrandTuitive is a New York City-based branding agency. We believe that instead of creating brands, we uncover them. Our distinctive approach combines creativity with strong strategic thinking and a commitment to achieving results.

Languages Spoken

English

HIGHLIGHTS

$75,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided

45% Brand Identity Design

30% Logo Design

15% Brand Guidelines Development

10% Corporate Stationery Design

Portfolio

SIMPLY WINE

Unknown

GREAT WINE DELIVERED DIRECTLY TO YOUR DOOR CHALLENGE: Simply Wine required a branding and visual identity strategy to highlight their distinctive brand essence amidst an increasing number of competing home wine delivery apps. CORE INSIGHTS: Customers of Simply Wine prefer simplicity. They don’t want to complicate the wine purchasing process or become connoisseurs, yet they are keen on ensuring they receive high-quality wines. Simply Wine simplifies the often daunting wine selection journey by offering a curated collection of excellent wines, all priced under $25. WHY WE'RE PROUD: BrandTuitive crafted a brand positioning, messaging strategy, visual identity, and logo that encapsulate the brand’s fun character. Consumers can feel confident that their experience will be made easier in a friendly, clear, and approachable manner.

MADISON JAMES WEDDING DRESSES

Unknown

REPOSITIONING PROM WEAR AS A WEDDING DRESS-ONLY BRAND Madison James, a wedding dress collection under the Allure Bridal brand, was in the process of discontinuing its prom dress line to concentrate exclusively on wedding attire. This called for the development of a new brand positioning and campaign aimed at attracting brides while highlighting the unique features of Madison James dresses in a competitive market. KEY INSIGHTS Madison James gowns are crafted from high-quality, stretchy fabrics that provide brides with the freedom to move comfortably while dancing, sitting, or expressing their individuality. Brides who choose Madison James are grounded and confident in their identity, allowing them to truly be themselves in their selected dress. WHY WE'RE PROUD BrandTuitive’s work with Madison James received positive feedback from both retailers and brides. The brand visuals emphasize brides in action, enjoying their special day while being true to themselves. The rebranding successfully facilitated a seamless transition to a bridal-only collection.

DATACOLOR

Unknown

ASSISTING CREATIVES IN REALIZING THEIR VISION THROUGH COLOR CHALLENGE The newest version of Datacolor's color calibration tool, the SpyderX, includes numerous enhancements in accuracy, speed, and user-friendliness. However, test results indicated that the SpyderX was closely matched with its leading competitor. BrandTuitive faced the task of creating a campaign that would persuade potential buyers to choose the SpyderX. CORE INSIGHTS The improvements in the SpyderX were very competitive, surpassing the earlier version but closely aligning with rival products. WHAT WE TAKE PRIDE IN BrandTuitive crafted a distinctive product positioning and creative campaign that successfully highlighted the SpyderX’s innovative, essential features to its target audience. This campaign is recognized as one of Datacolor’s most successful product launches, leading to consistent increases in SpyderX sales and activations since its debut.

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