Brandsome

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Overview

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

ABOUT BRANDSOME

THE FASTEST PATH FROM IDEA TO MARKET.

Brandsome is een groei-studio uit Antwerpen die zich richt op AI. We helpen bedrijven om sneller en efficiënter nieuwe producten en diensten op de markt te brengen. Onze methode is gebaseerd op drie belangrijke gebieden: 1. Strategic Design: van marktonderzoek en validatie tot positionering 2. Brand Design: van identiteit en messaging tot converterende middelen 3. Go-to-Market: van campagnes en content tot tooling en activatie We werken in korte, gefocuste sprints die strategie en uitvoering combineren, zodat je niet alleen advies ontvangt, maar ook zichtbare resultaten. Onze klanten zijn B2B-bedrijven, scale-ups en innovatieteams die verlangen naar snelheid, precisie en impact. Als Clay Solution Partner en Perplexity Business Fellow zijn we actief betrokken bij de ontwikkeling van de nieuwste AI-tools. We vertalen die kennis naar praktische toepassingen, zoals het valideren van marktvraag, werken met synthetische persona's, het bouwen van AI-apps, het automatiseren van marketingtaken en het creëren van content via slimme workflows. Brandsome bouwt ook aan het toekomstige service- en bedrijfsmodel met behulp van schaalbare en flexibele AI-infrastructuur en formats.

Languages Spoken

DutchEnglishFrenchGerman

HIGHLIGHTS

$1,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

29% Brand Identity Design

5% Corporate Stationery Design

33% Market Research & Competitive Intelligence

33% Digital Strategy

About the Team

OUR STORY

Brandsome recognizes that having a solid strategy is only half the journey for B2B companies; the other half lies in building systems to execute it effectively. Many organizations struggle because knowledge is scattered, positioning varies, and AI outputs lack authenticity—not due to talent deficits but systemic issues. Brandsome bridges this gap by integrating a company's positioning, proven processes, and tacit knowledge into cohesive systems, including AI frameworks, ensuring every deliverable is truly theirs with no long-term dependency on external support. Unlike consultants or agencies, Brandsome emphasizes designing brands grounded in market demand, partnering with ambitious companies looking to scale, innovate, and embrace clarity over complexity. Their approach prioritizes sustainable, self-operable systems built upon thorough diagnostics rather than assumptive strategies.

Portfolio

Bonsai's (now Auric) Strategic Pivot to B2B

Auric (formerly Bonsai)

Bonsai initially aimed to enhance its B2C product lineup by adding useful new app features that could boost daily user engagement and create additional revenue opportunities. However, they faced a highly saturated market with intense competition and waning differentiation. It was crucial for them to quickly determine their growth direction. To address this, we initiated a five-day AI-driven research sprint. 1. Comprehensive Market Analysis: We analyzed competitors (both local and global), alternative products, customer feedback (ranging from online reviews to academic studies), regulations, and social trends, providing us with a complete understanding of Bonsai's market environment. 2. Concept Generation and Selection: Based on our research, we developed over 30 product ideas, which we then assessed for feasibility and viability, ultimately narrowing it down to a top 10 list. 3. Validation through Synthetic Research: Using synthetic personas, we evaluated the desirability of the leading ideas, simulating how potential users would react. This process led to a validated combination of features and a pricing strategy specifically designed for the fintech audience. During the research, we discovered a significant insight: the greatest growth potential lay not in B2C, but in B2B. There was considerable demand for white-label financial solutions, particularly within the sports and entertainment sectors. As a result, Bonsai shifted its focus from B2C to B2B and introduced a new brand: Auric. One year later, Auric has secured substantial B2B contracts and is growing at an unprecedented rate, far exceeding what was achievable in their previous market. Brandsome continues to be their trusted partner for market strategies and is proud to have contributed significantly to their future success.

84 AI personas for Colruyt

Colruyt Group

Eighty-four AI personas illustrate how Belgians genuinely relate to the core values of Colruyt Group. **Challenge:** Assessing the credibility of three fundamental pillars for different target audiences. **Solution:** For this initiative, we created 84 synthetic personas that reflect the diverse and involved Belgian population aged 18 to 75. This approach aligns with the wide-ranging target audience that Colruyt Group addresses through its brand portfolio. These AI-generated personas are crafted to emulate the behavior of actual consumers within the target demographic, enabling us to obtain precise insights from customers who frequently shop at Colruyt Group stores and significantly affect purchasing choices. **Impact:** The insights gathered will provide a solid foundation for shaping Colruyt Group's future business strategies.

Data-driven insights for iFlux' market expansion

iFlux

**Overview** iFlux, established in 2017 as a spin-off from the University of Antwerp, creates innovative solutions for monitoring groundwater flow and pollution. **Challenge** To successfully expand internationally, iFlux required a clear understanding of which countries to focus on. The challenge lay in transforming intricate environmental data and regulations into straightforward, actionable insights. **Solution** We conducted an AI-powered market analysis to identify and rank the most promising countries for expansion, providing iFlux with a data-driven roadmap for international growth. Subsequently, we implemented Account Based Marketing (ABM) strategies that included growth engines combining: - **Inbound**: Content strategies designed to attract and inform the right stakeholders. - **Outbound**: Precision-targeted prospecting utilizing Clay for automated, personalized communication. **Impact** iFlux received a clear market ranking and an actionable strategy for expansion. They now operate scalable demand generation systems that effectively align marketing and sales, thereby accelerating their growth on an international scale.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Brandsome delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

Brand Identity Design

Corporate Stationery Design

Market Research & Competitive Intelligence

Digital Strategy

Industry Recognitions

Clay Solution Partner

View source

CI Antwerpse Jonge Ondernemer van 2025

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Locations

Headquarters

Ankerrui 12

Antwerp, Vlaams Gewest, Belgium 2000

+32473279446

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