Brand's Best Friend

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Overview

10 - 49

Employees

2014

Year Founded

ABOUT BRAND'S BEST FRIEND

Helping Pet Brands Win on Amazon & Beyond

Brand’s Best Friend is a top-tier agency specializing in e-commerce marketplace management, dedicated to helping pet brands expand their presence on platforms like Amazon, Chewy, and Walmart. We focus on enhancing product listings, maximizing sales performance, managing advertising efforts, and ensuring compliance with retail requirements. Our team collaborates with pet-centric companies to develop scalable strategies that enhance visibility, improve conversion rates, and support sustainable success in the marketplace.

Languages Spoken

English

HIGHLIGHTS

10 - 49

Employees

2014

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Content Marketing Strategy

25% Conversion Rate Optimization (CRO)

30% Ecommerce Marketing

15% Digital Strategy

10% Pay Per Click

About the Team

OUR STORY

At Brand's Best Friend, we bring decades of pet industry expertise, supporting a diverse range of animals from feathers to fur. Having empowered hundreds of brands to thrive on leading e-commerce platforms, we extend our passionate commitment to fellow pet lovers by managing all aspects of e-commerce seamlessly. Our transparent approach ensures clients are always informed about budget allocation, storefront and ad performance, and strategic direction. We prioritize deep partnerships, looking beyond mere data to foster comprehensive brand growth and well-being. Committed to nurturing warm, collaborative relationships, our dedicated team combines professionalism with genuine care, allowing you to focus on your business and pets while we handle the complexities of e-commerce management.

Portfolio

Achieving 38% YoY growth as a mature brand

Unknown

When we initially connected with the Canine Butcher Shop team, they had been operating on Amazon for five years. Nevertheless, they encountered significant competition in the treat market, particularly concerning their main product line. After reaching a standstill, a common challenge for established brands, they sought assistance in discovering new revenue growth strategies. Our team enabled CBS to overcome this obstacle by exploring innovative approaches. We pinpointed market gaps and enhanced their strategy. We are proud to report that, through our collaboration, Canine Butcher Shop realized a 38% Year-over-Year growth on Amazon from 2022 to 2023.

Refreshed assets boost revenue by 135%

Unknown

Medi-Crunch offers pill pockets for dogs that transform medication into a nutritious and discreet treat. Although they are an established brand in the pet industry, they face significant competition in many categories on Amazon, leading to a need for improved conversions. Brand’s Best Friend pinpointed ways to help Medi-Crunch differentiate itself and engage effectively with its target audience. This included identifying areas for enhancement, fostering emotional connections, and creating compelling visuals. As a result of our enhanced content, the brand saw a 50% increase in its conversion rate on Amazon within just six months. Along with more effective advertising (a 40% year-over-year rise in ROAS) and better search relevance, Medi-Crunch experienced a 45% rise in unit sales and a 65% increase in average order value, culminating in a total revenue growth of 135%.

1,000% Return on Marketing Investment

Unknown

Dave’s Pet Food is a national brand that sells products throughout the United States. They began facing challenges with Minimum Advertised Price (MAP) compliance and increased prices on major e-commerce platforms due to rising supply chain costs. The company lacked a robust content and marketing strategy to address these issues and was also dealing with questionable vendor central fees, misplaced inventory, chargebacks, and high cooperative advertising fees. Brand’s Best Friend successfully improved conversions and strengthened brand oversight by revising their pricing strategy, enhancing their online content, introducing a new product, and providing insights based on data-driven advertising. Key steps included ensuring MAP compliance, transitioning from vendor central to seller central, creating a solid content strategy, launching a new leading product, and offering analytical insights into advertising.

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