Mural Art Park - Space Design & Branding
This is an outdoor mural art gallery located in Frisco, Texas, USA, and is one of the largest outdoor art museums in the country, specifically focused on murals. The client, USA Infrastructure Investments, is bringing top muralists from around the globe to create a showcase within a 1-acre park, enclosed by walls of varying sizes, making it accessible for visitors to enjoy.
BRANDING CONCEPT. Inspired by the diverse murals found worldwide, we recognized that the canvas for this art can vary in size and shape, from a lengthy wall to the tallest building. This concept served as the foundation for our logo and overall branding. We designed a dynamic logo based on the letter M, representing the adaptable "canvas" of the Mural Art Park that can adapt to accommodate any mural concept. The logo expands to embrace a variety of art and natural elements in different sizes and details.
ARCHITECTURAL CONCEPT. The design of MAP emphasizes the contrast between its exterior and interior spaces. If we were to liken its architecture to a human, the exterior would be akin to the skin, featuring elongated white walls, while the inner space embodies the soul and spirit—an emotional whirlwind that reflects the ongoing quest for meaning, forms, and expressions in contemporary art.
OVERALL DESIGN. The park boasts approximately 30 walls for murals, along with ample space for sculptural works and art installations. It is equipped with various amenities to ensure a comfortable and enjoyable experience, suitable for leisurely walks, group meetings for creative endeavors, art fairs, or festivals. The space is designed to facilitate a wide range of events. This project was nominated for the 🏆 ADC Europe Award. [Link to project]