Zaharni zavodi
Overview: Zaharni zavodi is Bulgaria's oldest and largest manufacturer of sugar and confectionery, boasting 110 years of industry expertise. Today, the company produces some of the most cherished sweet brands among Bulgarians, including "Sladea" (white and brown sugar), "Lukcheta" (herbal hard candies), and "Limonovi Rezanki" (citrus-shaped jelly candies). Despite its extensive local and international experience, the company’s marketing team recognized in 2021 the necessity to partner with a reliable entity to adapt to the rapidly evolving needs of digital consumers.
Sladkoe.bg Branding: In 2022, we assisted the company in branding and web design for their new online store, Sladkoe.bg. Our efforts included defining the brand's key message and creating a brand book, copywriting, designing custom illustrations, developing a creative concept for product photography, and crafting a user-friendly, conversion-focused website.
Social Media: We also collaborated on creating and managing content for the company's social media channels on Facebook and Instagram, along with influencer marketing campaigns.
Lukcheta Branding: In 2021, we were privileged to contribute to the launch campaign of their latest product line, the purple hard candies "Lukcheta", known as "Gali stomahche". We crafted a narrative about Lila, a woodland fairy who resides deep within the forest and concocts magical potions for healing. Our responsibilities included organizing a product photo shoot featuring Lila, providing creative direction, managing social media outreach, designing a landing page, and creating display banner ads. This campaign successfully reached an audience of 3 million people.