ABOUT BRANDLINK ADVISORSCounsel, advice, answers on Branding and Identity
Whether it’s a question of being a right-brain or left-brain thinker, Q consistently demonstrates expertise and ingenuity, enhancing outcomes every time without exception. Q is a consummate professional and a wealth of knowledge.
"Hello, I’m Q. Malandrino, and I bring over 35 years of experience working with clients worldwide across various industries, both through my own companies and while serving at the highest levels of the globe's leading brand consulting firm. Our focus is on helping organizations rebrand and advising their executive management on diverse approaches to leverage 'brand' as:
- A unifying force among their consultants’ activities and results;
- A medium for filtering business strategies and modern marketing trends;
- A strategic tool utilizing one of Branding's eight essential components—such as Intent & Role, Positioning, Architecture, Culture, Verbal & Visual Identity, and Messaging—to achieve specified objectives, from differentiation and customer loyalty to competitive strength and market entry, and beyond.
Moreover, if 'Brand' has merely become a byproduct, we design and implement methods for assessment, measurement, and management. Additionally, with our 'AskQ' service, we assist executives and professional firms with proven methodologies in all aspects of Branding and Corporate Identity, along with case studies, applications, proposals, and project plans."