Branding by Garden

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2010

Year Founded

ABOUT BRANDING BY GARDEN

Living brands

We are Garden, a distinctive global branding agency that transforms both new and established brands into fresh and exciting identities. Our approach involves uncovering the unique, mastering the unattainable, simplifying complexities, crafting appealing concepts, inventing the unknown, and envisioning the impossible. Collaborating with organizations of all sizes, we develop compelling brands through research, visual identity, marketing, and internal communications. Our range of services includes brand strategy, brand naming, brand creation, brand engagement, brand video and sound design, packaging design, brand campaigns, print design, retail strategy and branded spaces, point-of-sale designs, and digital design.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2010

Year Founded

Services

Focus

Industries

Clients

Services Provided

30% Brand Identity Design

15% Packaging Design

5% Graphic Design

50% Web App UI Design

About the Team

OUR STORY

Our agency specializes in analyzing human behavior trends through customized tools to enhance product and service effectiveness. We dive deep into consumer needs, purchase drivers, audience segmentation, brand perception, and promotional strategies, ensuring a comprehensive approach from launch to post-launch analysis. Rooted in a culture free of ego, we foster collaboration where every idea holds value. Committed to creativity, respect, and equal opportunity, our diverse team includes brand strategists, designers, writers, planners, and tech experts bringing over 30 years of multi-award-winning experience. We've led major brands like Etisalat, Sainsbury's Tu, and Coca-Cola. Guided by playfulness and originality, we're passionate about crafting great design and delivering fair, effective solutions without the pursuit of size—only excellence.

Portfolio

Sainsburys fashion brand Tu - a complete rebrand

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Over the past year, we collaborated with Sainsbury’s London office, helping them achieve unprecedented growth in their non-food sector. Our support included research and insights on customer perceptions, strategy development, brand naming, mapping the customer journey, identity creation, and implementation. We also provided guidelines for packaging, labeling, photography, and both above and below-the-line communications. The brand concept we developed is straightforward and bold, centered around individuals. It is intentionally minimalistic, avoiding a specific style aside from masculine and feminine elements, allowing personal expression to take precedence. Our work extended from brand strategy to execution. Additionally, we assisted in formulating an endorsement strategy and provided consultancy on celebrity endorsements and campaign structures for both primary and secondary levels.

Kool Smoothie branding

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Kool Smoothie focuses on branding, packaging, and retail design for a new healthy cafe chain that has been introduced across Morocco. The brand embodies the vibrant beach subculture of healthy living that thrives along Morocco's coast and in urban areas. The concept began with a delightful selection of nutritious and flavorful smoothies, forming the foundation of this trendy and enjoyable brand. Deeply rooted in Moroccan culture, it caters to the healthy lifestyle of beachgoers while appealing to a wide range of audiences, making this project a fun initiative. Our work covered all aspects, including research, brand strategy, branding and packaging design, interior design, social media presence, and uniforms, helping to bring the founder’s vision to life. From this, a new coffee brand, Kool Coffee, was developed, connected to the surfing community but with a slightly more urban twist, maintaining the same cool and fun essence. The concept is centered on Morocco's abundance of sea and waves, with impressive surfing opportunities along the coastline. In recent years, a vibrant lifestyle has emerged, offering not only excitement but also a refreshed perspective on food and beverages. The brand initially focused on smoothies, which are favored by young surfers after a day on the waves, creating an enjoyable social experience with friends and fellow surf lovers. All of Kool Smoothie's juices, smoothies, and food options prioritize health, incorporating a subtle retro aesthetic inspired by Morocco. The cafes and pop-ups utilize natural materials linked to beach life, even repurposing products made from discarded fishing nets.

Kool Life Packaging Design

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Kool Life Packaging is a health food retail brand that offers a variety of products and has an appealing design. It originated as a smoothie bar catering to the surf community along the beaches of Morocco but has since evolved into a popular retail brand available at Kool Smoothie cafes and various supermarket chains throughout the country, allowing everyone to embrace the surf lifestyle anytime and anywhere. This project has been an exciting journey, as the client had a strong vision, and with creativity and collaboration, we developed this vibrant brand. Our work encompassed everything from research and strategy for the Kool Smoothie brand to the introduction of the Kool Coffee brand and now the Kool Life brand, providing the Moroccan public with a lifestyle they can relate to. As for the packaging design, it encompasses a range of products, including cereals, energy snacks, juices, and health drinks, with plenty of options within each category. The design prominently features the Kool 'K' interlaid with beach lifestyle imagery, utilizing negative space effectively. Additionally, we crafted all the digital and social media design styles and templates.

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