BrandBastion

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Overview

50 - 249

Employees

2013

Year Founded

ABOUT BRANDBASTION

Drive Better Conversations on Social

Brandbastion enhances social media performance for brands, facilitating improved interactions with audiences and safeguarding their brand reputation through AI technology. We eliminate toxic comments and respond to eligible inquiries on behalf of our clients. Our services include sentiment analysis for both paid and organic content. We excel in handling large-scale and complex situations and have collaborated with numerous prominent global brands such as Netflix and Uber. Currently, we manage over $2 billion in ad spend and support 109 languages.

LANGUAGES SPOKEN

English

HIGHLIGHTS

50 - 249

Employees

2013

Year Founded

Services

Focus

Industries

Clients

Services Provided

100% Social Media Marketing

About the Team

OUR STORY

BrandBastion emerged from founder Jenny Wolfram's insight as a lawyer who recognized the vulnerabilities brands face on social media, particularly when harmful comments could lead to legal repercussions. Committed to safeguarding online communities, the company leverages advanced technology—combining artificial intelligence, natural language processing, and expert human moderators—to help global brands monitor and manage their digital interactions proactively. With a mission to foster safe conversations and meaningful relationships, BrandBastion supports organizations across industries in maintaining brand safety and community engagement. Their dedicated team, known as the BrandBastioneers, drives innovation in conversational brand safety and social intelligence. The company's excellence is reflected in numerous industry awards, affirming its leadership in conversational marketing and AI-driven moderation.

Portfolio

Mindvalley Boosts Performance by Managing Comments

Mindvalley

Effectively managing comments has a greatly beneficial effect on advertising performance. By actively moderating and interacting with comments, brands can foster a more positive and trustworthy atmosphere, which enhances brand trust, boosts customer engagement, and ultimately improves return on ad spend. The evidence gathered in this study suggests that campaigns that include comment management will lead to these outcomes. These results highlight the crucial role of comment management as a strategic method to enhance ad performance and maximize the return on investment in social media advertising campaigns. *Confidence refers to the likelihood that the results observed are not due to chance or random variation. It was determined using independent samples t-tests or two proportion z-tests (as applicable), with the Null Hypothesis stating that the metrics in question were not influenced by the treatment.

How Purdue University Boosted Engagement by+31%

Purdue University

Building an engaged community of students and alumni Just three months after implementing BrandBastion’s solutions, the results indicated a notable increase in positive sentiment and engagement rates, demonstrating how managing conversations can quickly influence digital marketing key performance indicators. Purdue University can be confident that:

BetterHelp Prioritized Their Customers’ Well-Being

BetterHelp

Enhanced positive sentiment and conversions through 24/7 community protection on social media. During the pandemic, BetterHelp experienced a rise in comments addressing mental health concerns, self-harm, and personal stories. To prioritize their customers' wellbeing at all times, BetterHelp partnered with BrandBastion. As a result, they have observed a +116% increase in positive sentiment, along with the reassurance that their clients are receiving the highest level of care on social media. BrandBastion monitors over 16,000 comments each month, ensuring brand safety and fostering healthy discussions in the comments. BetterHelp is now cultivating a supportive and positive online atmosphere that aligns with the brand’s core values.

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What Clients Have Said

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"BrandBastion delivers quality projects within budget and timeline expectations based on verified client feedback."

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