BrandAction Agency

Overview

$50,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

ABOUT BRANDACTION AGENCY

Accelerating BrandDemand

Brand and demand are essential for businesses, yet they are seldom synchronized. This is why we believe that aligning your brand with your demand generation strategies allows for a deeper connection with customers and creates lasting value that quickens the purchasing process. In essence, it's about enhancing BrandDemand. We understand that achieving the right balance between brand and demand leads to more substantial and lasting outcomes. Thus, we focus on both aspects to effectively understand buyer needs, gain insights, foster authenticity, and provide the appropriate information at the right moments. This approach results in stronger relationships and more opportunities for your customers—and ultimately for your business as well.

Languages Spoken

English

HIGHLIGHTS

$50,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

3% Other Digital Marketing

7% Email Marketing & Automation

13% Demand Generation Marketing

7% Digital Strategy

3% Content Marketing Strategy

7% Logo Design

20% Brand Identity Design

7% Graphic Design

About the Team

OUR STORY

At BrandAction Agency, we specialize in BrandDemand Marketing, a comprehensive approach that harmonizes Marketing, Sales, and Customer Service to meet the evolving behaviors of B2B buyers. Recognizing that 95% of buyers are out of market at any given time, we create balanced strategies to hasten decisions for active buyers while nurturing engagement and trust in those not yet ready. Our proprietary GAIN Marketing Maturity Model and GAMEPLAN framework guide organizations to assess and enhance their branding and demand efforts effectively. Our team, led by partners Gayle Novak, Rich Dettmer, and others, values continuous improvement, strategic thinking over trends, and genuine human connections. Our core principles—Make it better, Stay curious, Forge connections, Focus on what matters—drive enduring client partnerships and meaningful results.

About the Team

OUR STORY

At BrandAction Agency, we specialize in BrandDemand Marketing, a comprehensive approach that harmonizes Marketing, Sales, and Customer Service to meet the evolving behaviors of B2B buyers. Recognizing that 95% of buyers are out of market at any given time, we create balanced strategies to hasten decisions for active buyers while nurturing engagement and trust in those not yet ready. Our proprietary GAIN Marketing Maturity Model and GAMEPLAN framework guide organizations to assess and enhance their branding and demand efforts effectively. Our team, led by partners Gayle Novak, Rich Dettmer, and others, values continuous improvement, strategic thinking over trends, and genuine human connections. Our core principles—Make it better, Stay curious, Forge connections, Focus on what matters—drive enduring client partnerships and meaningful results.

Portfolio

Taking a bigger bite of the produce category

Agrofresh

The project: AgroFresh, initially recognized for making apples a year-round industry, has since broadened its range of biotechnologies aimed at preserving flavor and freshness for a variety of fruits and vegetables throughout the entire supply chain. To further expand into new, promising markets, they sought a competitive advantage. After consulting with technical experts, marketers, food scientists, and produce growers, we identified a distinctive opportunity for AgroFresh to differentiate itself by establishing a new, attractive, and wholly unique market category. The outcome? We assisted AgroFresh in developing an overarching solution, "Smarter Freshness," to unify their diverse array of branded products and sub-brands. Additionally, we crafted a new tagline—"Advancing the future of freshness"—to effectively position AgroFresh as a key leader in the industry. Collaborating with essential stakeholders, we clarified the core strengths of the AgroFresh brand and transformed these insights into a renewed brand identity system along with updated messaging. This new, human-centered, science-driven brand was revitalized through a comprehensive relaunch campaign that included a redesign of their corporate website, a new overview video, customizable corporate presentations, sales material templates, and much more. Our contributions included: stakeholder research, brand positioning and strategy, brand architecture, messaging development, employee training, brand identity creation and guidelines, website redesign, sales support strategy activation, environmental branding, and corporate communication materials.

Choice Hotels

Unknown

The task: Choice Hotels boasts a diverse array of hotel brands that cater to everything from budget-conscious travelers to those seeking upscale or boutique accommodations. They also provide exceptional options specifically designed for busy business travelers. However, corporate travel managers—who manage travel partnerships for Fortune 1000 companies—often perceived Choice Hotels as more suited for "family vacations" than for "business stays." Investigations with business travelers and corporate travel administrators uncovered a disconnect between perception and reality, as many were unaware of the extensive business amenities offered by Choice. In light of this, we proposed a comprehensive lifecycle marketing initiative, utilizing Pardot and Salesforce, to raise awareness of Choice as a credible option for corporate travel managers and to help position it within their top three choices. Our strategy included emails, landing pages, and content offers supported by convincing evidence aimed at shifting perceptions and increasing mid-week bookings (the peak for business travel). Our actions included: conducting competitive audits, developing message maps, formulating a content strategy, creating campaign materials and taglines, outlining campaign guidelines, implementing marketing automation strategies, generating content, producing sales aids and collateral, conducting direct marketing, designing infographics, and creating digital calculators.

A strategy to propel Ingredion's growth.

Ingredion, Inc.

The challenge: When we started collaborating with Ingredion's North American marketing team five years ago, we encountered a significant hurdle: assisting the global organization in tapping into substantial revenue opportunities within a fiercely competitive landscape. The prolonged purchasing cycles, complicated buying processes, diverse category requirements, strong competition, and high resource demands made it difficult to reach Ingredion’s ambitious growth targets. Insight: Through research and market analysis, we identified two crucial insights: Firstly, today's B2B buyers frequently make decisions based solely on digital content. To engage with them earlier in their journey, we needed a well-rounded brand demand strategy that would establish credibility during the awareness stage and guide them efficiently toward consideration—all without relying on personal interaction. Our solution: By closely collaborating with the North American sales and marketing teams to synchronize our goals, we implemented our Accelerating BrandDemand™ methodology and crafted a multi-year strategic roadmap that included: How we achieved it: Conducting a content audit and gap analysis | Developing a demand generation strategy and planning | Creative concept development and execution | Content creation | Measuring and optimizing the program. The results: A 50% increase in leads over five years, a 10% boost in conversion rates, a 35% rise in awareness, and a 36.5% decrease in cost per lead.

Projects & Clients

Project Size & Rate

Minimum Project Size

$50,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$50,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"BrandAction Agency delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Other Digital Marketing

Email Marketing & Automation

Demand Generation Marketing

Digital Strategy

Content Marketing Strategy

Logo Design

Brand Identity Design

Graphic Design

Other Design

Industry Recognitions

2025 MUSE Creative Award - Gold

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2025 MUSE Creative Award - Silver

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AMA Chicago Palmer Marketing Award 2025

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Locations

Headquarters

1 East Erie Street, Suite 525-2297

Chicago, Illinois, United States 60611

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Overview

About the Team

About the Team

Portfolio