BDI develops, clearly communicates, refines, revitalizes, promotes, and implements brand strategies for marketers and governments of all sizes, with a specific emphasis on: LARGE SCALE projects: I collaborate directly with CEOs, CMOs, and government officials without being hindered by corporate politics, distractions, or high costs. MEDIUM SCALE projects: For small to medium-sized agencies, I serve as a "fractional CSO," spending a few days each month on-site to train teams, enhance briefs, and assist with pitches, all for a fraction of the cost of a traditional CSO. SMALL SCALE projects: I create brands in close collaboration with entrepreneurs swiftly and affordably, drawing on 25 years of experience with some of the world's most successful brands. Ultimately, my rates on an hourly, daily, or weekly basis are significantly lower than the cost of poor strategy—or, as often happens, a complete lack of strategy. "Brand Disposition" is my unique branding approach, but I remain flexible; if another solution fits your challenge better, I am open to exploring that.