The Brand Consultancy

Profile set up by Edverise AI

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.

Become an Edverise Partner

Overview

$75,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

1982

Year Founded

ABOUT THE BRAND CONSULTANCY

We Fuel Focus. Focus Fuels Growth.

At The Brand Consultancy, we are transforming the branding landscape by merging extensive experience with innovative methods that integrate research, analytics, strategy, and design. Our dedication to uncovering actionable insights and quantifiable results through brand strategy drives growth for our clients, establishing us as a trusted ally for CEOs and CMOs. Designed specifically for CEOs and CMOs, The Brand Consultancy offers a distinctive combination of expertise and creativity. With over 20 years of individual experience, our team of senior consultants—referred to as Chiefs—provides results by addressing the intricate challenges faced by business leaders and ensuring that brand strategies are aligned with business objectives. We highlight the significance of actionable research and analytics, ensuring our strategies are based on insights that support strategic, financial, and growth goals. Our accomplished team, led by industry experts, is well-versed in the complexities of evolving market conditions and recognizes the value of actionable insights in shaping brand strategies and achieving measurable outcomes. We prioritize delivering thorough research that aids decision-making and unites leadership teams around a shared vision. As the only independent brand consultancy with a fully integrated research and analytics team, we collaborate with seasoned strategy and design professionals to meet client demands with precision and agility. Our methodology is relationship-centric and results-oriented, ensuring our clients receive the personalized attention they deserve.

Languages Spoken

English

HIGHLIGHTS

$75,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

1982

Year Founded

Services

Focus

Industries

Clients

Services Provided

18% Brand Refresh & Rebranding

15% Brand Identity Design

12% Graphic Design

5% Infographic Design

50% Market Research & Competitive Intelligence

About the Team

OUR STORY

With over three decades of experience, Diane exemplifies leadership and precision in driving significant growth for global brands, combining energy with deep client engagement. Entrepreneur Mark, who founded The Brand Consultancy in 1982, leverages his strategic vision to fuse branding with business strategy. Jen transitioned from Olympic gymnastics to brand research, using her neurobiology background to uncover customer insights critical for success. Andrew brings two decades of international design expertise, emphasizing attentive listening to create memorable brand connections across diverse sectors. Chantal's worldwide creative career underpins strategic storytelling that empowers brands to transcend boundaries and inspire. Kelly's 25+ years in marketing focus on understanding customer behaviors to merge strategy with creativity effectively.

Portfolio

Reinventing the midscale hotel experience

Unknown

Hilton's extensive portfolio lacked a midscale brand. We assisted them in developing a new brand that transformed midscale travel, covering everything from naming and guest segmentation to positioning, visual identity, guest experience, and hospitality standards, among other aspects. Our guiding principle was to differentiate ourselves in a crowded market. This initiative evolved into one of the industry's fastest-growing brands.

Differentiating the brand to accelerate growth

Suffolk Credit Union

Suffolk Credit Union is a well-regarded institution that sought to set itself apart from banks and other credit unions in its existing areas, as well as to explore new markets. We undertook research to assess the value of their name, brand, and services, which allowed us to develop a strategic plan for the future. This included creating a unique brand narrative and a distinctive visual identity focused on the theme of "Empowered momentum." By aligning the brand strategy with efforts to improve technology, enhance both in-branch and digital experiences, and introduce new products, we assisted Suffolk Credit Union in empowering its members' potential.

Positioning to increase audience engagement

Children's National Health System

Children’s National was recognized globally as one of the top hospitals for critically ill children, but its comprehensive health system was not as well known in its target markets. We undertook market research and developed a strategy that included positioning, messaging, and a visual identity, leading to a 20% rise in unaided brand awareness. This effort also significantly enhanced brand consideration for both complex and routine pediatric services, resulted in a more than 30% increase in associations with key decision-making factors, and boosted donations by 50%. We are still collaborating with them to monitor brand health and devise strategies for ongoing growth.

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$75,000+

Average Hourly Rate

150+

Pricing Snapshot

Min Project Size

$75,000+

Avg Hourly Rate

150+

Cost Rating

N/A

What Clients Have Said

"The Brand Consultancy delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Brand Refresh & Rebranding

Brand Identity Design

Graphic Design

Infographic Design

Market Research & Competitive Intelligence

Locations

Headquarters

1015 15th Street, Suite 600

Washington, District of Columbia, United States 20005

+12024161636

Reviews For The Brand Consultancy

Submit A Review

No Reviews Yet

Be the first to share your experience working with The Brand Consultancy.

Write a Review