Brand Brain Media

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Overview

$5,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

ABOUT BRAND BRAIN MEDIA

The most un-agency agency imaginable.

Dislike agencies? So do we. That’s why we created the most unconventional agency you can think of. You require quantifiable marketing outcomes without the steep prices of traditional agencies or the inconsistencies often associated with freelancers. You want a committed consultant who genuinely cares about your success and understands your brand intimately. Welcome to Brand Brain; the ultimate non-agency agency. Simplifying your company’s growth. With experience in managing professional athletes, producing national television shows, and overseeing enterprise marketing strategies, Brand Brain Media aims to evolve into a fully integrated leader in the entertainment industry.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided+4 Services

12% Pay Per Click

13% Video Marketing Strategy

7% Performance Marketing

2% Other Digital Marketing

12% Google Ads Management

13% YouTube Advertising

5% Amazon Advertising Management

3% Media Planning & Budget Allocation

Portfolio

Oceas Outdoors - Amazons #1 Outdoor Blanket

Unknown

The Challenge: Oceas Outdoors became the top-selling outdoor blanket on Amazon and aimed to broaden its reach by entering retail distribution and pursuing licensing opportunities. The company created a visually appealing online store, initiated a cause marketing campaign, and gained traction on social media. Now, they were looking to establish both niche and major retail partnerships with key retailers and engage with leagues and teams for potential licensing opportunities. How We Helped: We began by conducting a thorough brand audit to refine the brand's voice, character, and unique selling points, while also ensuring compliance with minimum standards. Following that, we performed a market analysis to identify highly compatible retailers and crafted a comprehensive distribution strategy along with a compelling pitch. After securing approval, we set our plan in motion by engaging with key buyers, presenting Oceas Outdoors' value proposition and brand identity. We also identified well-matched teams and organizations to discuss the potential of Oceas Outdoors’ offerings with decision-makers. Throughout this process, we facilitated communication between the retailers and the brand to ensure smooth data transfers and effective execution, creating a successful distribution partnership. Our Results: Almost immediately, we secured distribution with Touch of Modern, reaching their audience of over 18 million monthly users through a customized email blast to their 11 million subscribers. We also negotiated a unit price for Oceas Outdoors that was 11% higher than ToMo’s standard rate for new products, resulting in increased profitability for their product line. Furthermore, we successfully placed Oceas Outdoors products in Walmart, the world’s largest retailer, which exposed the brand to over 100 million monthly shoppers. Using our network, we introduced Oceas Outdoors’ waterproof outdoor blankets to the MLS executive leadership, leading to an in-person meeting between Oceas ownership and MLS leadership in New York City to discuss licensing possibilities. Additionally, we connected Oceas Outdoors with our contacts at Learfield IMG Collegiate, initiating licensing negotiations with more than five NCAA universities.

Ultracore DRTV Campaign - $250k/mo Media Buy + Production

Unknown

Challenge Ultracore Supplements dominated the digital market for nine years, becoming the leading product in that space. As they shifted their focus to achieving nine-figure revenues, they recognized that national television and radio would be crucial for increasing market share and raising widespread awareness. To support this, they launched a new premium product, UltraCore Power, and aimed to create effective Direct Response TV and Radio advertisements, as well as to plan and execute targeted media campaigns on TV and SiriusXM Radio. Award-winning directors and agencies indicated that production would take no less than ten weeks; however, Ultracore needed to complete it within two weeks to avoid delaying the product launch. How We Assisted: We took a proactive approach by performing a detailed brand audit to refine their voice, identify the target buyer persona, bolster their value proposition, and undertake a comprehensive competitive analysis. We then delved into Nielsen data to uncover opportunities, understand competitor strategies, and quantify the market. Once objectives were set and a thorough media buying plan for TV and SiriusXM Radio was established, we moved on to create top-tier advertising content that balanced premium, pharmaceutical-style promotion with direct response marketing to ensure immediate returns. We handled the casting process and secured an endorsement agreement with a former NHL player to star in the campaign. Our responsibilities included scriptwriting, creative design, and offer development. Ultimately, we oversaw and executed filming, post-production, permitting, insurance, and delivery to networks. Results: Within two weeks, we successfully produced one 60-second and one 30-second DRTV commercial, exceeding our initial goals. Additionally, we provided Ultracore with hours of 8K raw footage filmed on RED, which would support their social media, content, and digital marketing efforts over the coming months as part of the TV campaign. We also created and produced several radio commercials for SiriusXM, ensuring every spot received clearance. We executed strategic media buys across TV and SiriusXM Radio, with a current expenditure of $250,000 per month that is meeting all identified KPIs. Finally, we captured extensive 8K product footage for comprehensive visual branding and hundreds of professional behind-the-scenes images for digital and social media use.

$50Million/Year Revenue Growth - Hotsuit

Unknown

The Challenge: Hotsuit developed innovative nano-silver fabric technology and created a state-of-the-art manufacturing process to produce a premium line of performance apparel. After obtaining an international patent and launching their inaugural collections for men and women, Hotsuit partnered with The Micc Group to create and implement a global go-to-market strategy, establish their first e-commerce website, and turn their social media platforms into profitable marketing channels. How We Helped: We initiated our engagement by performing a thorough brand audit to identify objectives, production capacities, and key target markets. We crafted an omnichannel marketing strategy, created an optimized e-commerce website using the Shopify platform, and established high-quality social channels to showcase the innovative features of the nano-silver product line. Subsequently, we successfully launched products on Amazon, implementing digital campaigns to generate initial awareness and sales momentum, along with list-building initiatives across various channels. Concurrently, we executed a highly-targeted SEO strategy to increase organic traffic and conducted focused outreach to bloggers, exposing the brand to thousands of potential buyers worldwide. Once our lists were established, we utilized them to create lookalike audiences and devised social campaigns aimed at boosting engagement and conversions. We also initiated targeted email drip campaigns to achieve cost-efficient conversions and further engage specific consumers. Our Results: The initial launch proved to be extraordinarily successful, with monthly sales exceeding $100,000 within six months, positioning Hotsuit as a disruptive entity in the apparel market. Utilizing our strategies, Hotsuit now generates over $50 million annually in global revenue, including more than $8 million from Amazon alone. They maintain a highly engaged audience across all platforms, achieving an average transaction value exceeding $120, a conversion rate above 3%, and a returning customer rate of over 65%. Hotsuit continues to innovate by designing and releasing new collections for both men and women and aims to compete with leading apparel brands worldwide.