Platon Business Centre
A New Business Attraction in Odessa
When a significant development project has a robust and streamlined business philosophy, collaborating on it becomes particularly engaging and dynamic. This autumn, our team has crafted a branding and launch campaign for a new business center from the experienced developer Gefest, which is set to become the largest in Odessa. The first task was to create a name that encapsulated its philosophy. We debated between creating an "international-style" name or adopting the trend among other developers of using Greek names and titles. Alternatively, since we were focusing on Odessa, we considered a brand name infused with local humor, such as "Taki Hub." Ultimately, we decided on a Greek-themed name, with philosophy as the guiding rationale. The new business center in Arcadia has been named Platon, honoring the founder of classical European philosophy. Plato's philosophy inspired our team to adopt the symbol of the Spiral, representing the cyclical nature of all phenomena and processes, illustrating how each phenomenon recycles at an elevated level. This symbol of Plato's spiral laid the groundwork for the business center's name, logo, and corporate identity, which will be utilized in interior design, internal navigation, media branding, and various business products like office supplies and souvenirs. This innovative business philosophy is what will set this new entity apart from competitors. Unlike the traditional paradigm, the new business center adopts a comprehensive approach to enhancing "quality of life at work," akin to trends seen in leading IT companies, and offers clients a consolidated commercial package, which is currently lacking in the commercial real estate sector. For further details, please check 👉 https://www.braintank.ua/en/cases/a-new-center-of-business-attraction-for-odessa/