Latinx Smoking Cessation Mobile App
Health Behavior Solutions
The Challenge: Usability and Effectiveness How can we successfully develop a smoking cessation app that resonates with the Latinx community? To tackle this question, we dedicated significant time to understanding our audience. Some team members traveled to Houston, TX, to conduct user interviews. In addition to the app's design, we factored in communication styles, the use of formal or informal Spanish, and whether the content should be casual or structured. We explored daily routines to ensure the app fits seamlessly into users' lives. The Result We adopted a family-focused, semi-casual approach for the design. The app features voiceover capabilities, allowing users to listen to lessons while going about their daily activities. Additionally, we selected darker colors to minimize eye strain for those who prefer to study before bedtime. Content and Features Users are greeted with a set of onboarding questions that tailor the app to their unique habits and routines. The program includes interactive lessons with engaging activities such as multiple-choice questions and fill-in-the-blank tasks. We also incorporated anxiety-reducing exercises to be practiced after each lesson. The app offers features for tracking progress, including journaling, a count of cigarettes smoked, savings calculations, and insights into anxiety trends to help users visualize their improvements over time. Gamification elements, such as badges for completing lessons, journaling, and exercises, enhance engagement. Notifications are included to help users stay committed to their journey. Tech and Team Brain Spice Labs provided expertise in user experience research, concept design, UI/UX design, mobile app development, voiceover work, audio mixing, mobile app testing, and data analysis and processing. We used tools and technologies such as Unity Engine, Figma, Google Firebase, and JavaScript, among others.