Delivering 3 Million Dollars of Potential
Br8kthru and L&M Fleet Supply concentrated on strategic segmentation through seasonal and evergreen product campaigns, as well as brand and non-brand initiatives. Additionally, Br8kthru enhanced paid search by developing brand campaigns and location-specific ad extensions to increase in-store traffic. Recently, we also implemented Bing Shopping to expand L&M Fleet Supply's visibility on a different search platform and take advantage of cost efficiencies.
After five years of partnership, Br8kthru continues to refine L&M's online presence to boost revenue, enhance return on ad spend (ROAS), and increase overall profitability. These essential online marketing efforts have led to an average year-on-year (YoY) growth of 27 percent in L&M Fleet Supply’s eCommerce business. In 2018, revenue rose by 24 percent YoY, while ROAS improved by 5 percent to reach 23:1. The local optimization of search campaigns resulted in over 16,000 store visits, 566 requests for directions, and more than 1,300 click-to-call actions. Our joint efforts, strategic focus, and bidding strategies achieved a higher ROAS, increased overall profitability, and solidified these foundational activities as crucial components of L&M Fleet Supply’s marketing strategy.