Br8kthru Consulting

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Overview

$10,000+

Min Project Size

10 - 49

Employees

2017

Year Founded

ABOUT BR8KTHRU CONSULTING

Minnesota Marketing + Technology Consulting

Br8kthru is a digital marketing and technology agency based in Minneapolis, dedicated to addressing complex challenges to foster growth. We understand that delivering results is essential, but building long-term, trust-based relationships is the true return on investment for collaboration. Our team works as an extension of yours, prioritizing people to establish a sustainable framework for team growth and development that enhances our clients' business outcomes. Established in 2017, Br8kthru assists industrial, healthcare, and eCommerce businesses in connecting with their target customers through demand generation, lead nurturing, and digital transformation. By integrating strategy and consulting with digital marketing and technology engineering, we adopt a comprehensive approach to tackle your marketing and technology issues.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$10,000+

Min Project Size

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Mobile App Development (iOS & Android)

65% Custom Web Application Development

25% Search Engine Optimization (SEO)

25% Content Marketing Strategy

15% Email Marketing & Automation

10% Social Media Marketing

15% Pay Per Click

10% Digital Strategy

About the Team

OUR STORY

Br8kthru Consulting stands out as a highly professional and dedicated team focused on delivering impactful results. The company upholds strong business ethics, consistently integrating ethical, social, and environmental considerations into all practices and operations. Committed to fostering diversity, equity, and inclusion, Br8kthru actively incorporates these values throughout its work. Embracing innovation, the firm leverages artificial intelligence to enhance both internal processes and client outcomes, driving growth effectively. Recognized in various media outlets, Br8kthru's contributions and collaborations with clients have garnered attention, reflecting their industry presence. Always open to new talent, the company encourages professionals to explore current career opportunities, embodying a culture of growth and inclusivity.

Portfolio

Unlocking Multi-Million Dollar Revenue Growth

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**Statistics Strategies + Tactics Paid Media** As Waytek is a distributor, their paid media strategy involved managing not only Waytek’s brand and products but also 68 manufacturer brands. This broad range of offerings allowed Br8kthru to create over 120 advertising campaigns on Google Shopping, managing more than 700 ad groups organized by product category. This method was aimed at top-of-funnel prospecting, driving potential customers to the site through search. **Feed Management + Optimization** For companies such as Waytek, the product feed file serves as the definitive source of product information. Waytek's feed file, containing upwards of 6,500 products, had become severely outdated over time. Br8kthru assisted in implementing standardized business processes between Waytek’s product feed file and its enterprise resource planning (ERP) system. These strategies improved data accuracy for search engines and established a robust foundation for revenue growth. **SEO + SEM** Waytek's SEO improvements included updates to on-page content and the addition of off-page featured snippets and knowledge boxes. We also provided recommendations for technical optimizations to ensure that search engines could access, crawl, and index Waytek’s web pages efficiently, thus enhancing the visibility of Waytek's pages in search engine results pages (SERPs). **Results + Measurements** Over a 12-month period, the paid media initiatives led to a 100% increase in year-over-year revenue and a 1706% return on ad spend, equating to about $17 earned for every dollar invested. Continuous optimizations at the feed level are helping to secure long-term success and make it easier for more users to discover Waytek’s products. Furthermore, the SEO initiatives resulted in an 18% increase in the number of ranked organic keywords year-over-year and a 12% rise in net traffic to optimized category pages, along with double-digit growth in organic impressions and traffic to these pages.

Delivering 3 Million Dollars of Potential

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Br8kthru and L&M Fleet Supply concentrated on strategic segmentation through seasonal and evergreen product campaigns, as well as brand and non-brand initiatives. Additionally, Br8kthru enhanced paid search by developing brand campaigns and location-specific ad extensions to increase in-store traffic. Recently, we also implemented Bing Shopping to expand L&M Fleet Supply's visibility on a different search platform and take advantage of cost efficiencies. After five years of partnership, Br8kthru continues to refine L&M's online presence to boost revenue, enhance return on ad spend (ROAS), and increase overall profitability. These essential online marketing efforts have led to an average year-on-year (YoY) growth of 27 percent in L&M Fleet Supply’s eCommerce business. In 2018, revenue rose by 24 percent YoY, while ROAS improved by 5 percent to reach 23:1. The local optimization of search campaigns resulted in over 16,000 store visits, 566 requests for directions, and more than 1,300 click-to-call actions. Our joint efforts, strategic focus, and bidding strategies achieved a higher ROAS, increased overall profitability, and solidified these foundational activities as crucial components of L&M Fleet Supply’s marketing strategy.

Building a Foundation for Future Growth

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Statistics Strategies + Tactics We collaborated with the Client’s internal IT team to set up and configure HubSpot. Following this, we developed landing pages utilizing existing content and incorporated forms for visitor inquiries and sales lead capture. This approach established a highly trackable marketing funnel that provided tailored connection points for different personas at each stage of the buyer’s journey. Results + Measurements With a secure platform for an advanced marketing system, we saw nearly all organic and engagement metrics improve year over year. Most notably, requests for product samples surged by 185%, generating over $5 million in new revenue since our partnership began. Our teamwork has equipped this global manufacturer with scalable marketing automation essentials to enhance product- and brand-specific campaigns. Want to bolster your core digital marketing efforts? We’re here to assist.

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Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

“

"Br8kthru Consulting delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Select a service

Mobile App Development (iOS & Android)

Custom Web Application Development

Search Engine Optimization (SEO)

Content Marketing Strategy

Email Marketing & Automation

Social Media Marketing

Pay Per Click

Digital Strategy

Industry Recognitions

Locations

Headquarters

729 N Washington Ave Suite 5-131

Minneapolis, Minnesota, United States 55401

+17634384809

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