DIGITAL TRANSFORMATION
USA Cycling initially engaged us to provide consulting for the upgrade of their outdated technical infrastructure. Their organization is multifaceted, offering memberships, licenses, event permits, training programs, and insurance products, among other services. Over time, we have spearheaded the effort to turn American cycling into a technology-driven organization. After developing a comprehensive plan for their digital transformation, we began updating legacy systems, addressing each component of the century-old organization’s technology based on member needs. By utilizing a collection of shared React components modeled after the USA Cycling design system, and collaborating with a central backend API, we have been able to continuously enhance user experiences in response to the evolving requirements of cyclists and Olympians. USA Cycling considers us an extension of their internal team, which enables Bowtie to deliver significant value and efficiency throughout our collaboration. So far, we have successfully revamped the USA Cycling Membership, Permitting, Admin (MyAccount), Clubs and Teams management, and established and supported the Olympic Development Academy.