Brand and website design update
VIVA was in the process of developing a training platform aimed at making high-quality accountancy education available to everyone.
**Challenge**
They intended to revamp their brand to align with new course offerings and establish a complementary online presence. Although they had already hired a web developer, they required assistance in defining the overall creative direction, particularly regarding the visual identity. Their goal was to create a visual brand that was bolder, more fun, and lively, while still conveying experience and expertise. Essentially, they wanted to inject some energy into their brand without losing their foundational essence.
**Solution**
The project began with the creation of mood boards to investigate potential brand tones that reflected their aspirations. This facilitated the development of logo design concepts, which went through a process of selection, refinement, and iteration. Once the logo design was agreed upon, the next phase involved exploring color and font options to establish a cohesive visual identity. With the foundational elements in place, we then created various web design concepts that were broad and iterative, helping to set the overall creative direction (the complete website design was outside my project scope). Following the website's creative direction, we turned our attention to branding VIVA’s social media profiles, which included designing header images for LinkedIn, Twitter, and YouTube.
**Impact**
Once all creative components were completed, we finalized the digital elements for handover, which included a straightforward brand guide, the final logo artwork, and essential brand images.