Medesk: 110% Increase in MQL
Challenge Medesk faced a significant issue that many SaaS companies encounter: a lack of sufficient lead generation. Despite trying various strategies and spending a considerable budget on PPC, they were unable to achieve profitable outcomes. After assessing their challenges, they sought a performance marketing agency specializing in SaaS products, as many agencies primarily focus on e-commerce and overlook the key metrics relevant to SaaS businesses. The specific challenges included: unstable lead generation, high cost per lead (CPL), low conversion rates from sign-ups to marketing qualified leads (MQL), and difficulty in forecasting the success and profitability of PPC campaigns.
Solution:
- Restructured and optimized the PPC account
- Developed targeted landing pages
- Created tailored ad copy
- Implemented enhanced conversion strategies
- Made bid adjustments
- Provided data-driven reporting
- Applied conversion rate optimization (CRO) strategies
Impact: As a result, the CPL was reduced by 30%, significantly enhancing the cost-effectiveness and efficiency of Medesk's PPC strategy.