Boundless originated from a pressing need recognized by founder Lori Angalich, who identified a significant disconnect in the B2B marketing arena. Through her experience as a marketing leader working with various agencies, Lori noticed a lack of understanding regarding the intricate technologies, business models, purchasing behaviors, and sales processes of growing B2B companies. Existing agencies primarily served large, well-funded firms with simpler products, quicker sales cycles, and bigger marketing budgets, leaving growing companies with complex offerings underserved. This gap resulted in wasted time and resources and hampered crucial growth efforts. Motivated by these challenges, Boundless was created to provide a tailored marketing solution specifically addressing the unique needs of expanding B2B organizations.