Infobip
Infobip is one of the top SaaS companies globally, aiming to facilitate effortless mobile interactions between businesses and individuals. By offering a diverse array of solutions, messaging channels, and advanced tools for customer engagement, security, authentication, support, and retention, Infobip connects billions of individuals daily, catering to enterprises, telecoms, developers, and small to medium-sized businesses. As a rapidly expanding company that has entered a new stage in its business journey, Infobip required a new website that accurately reflected its identity and offerings while serving as a hub for lead generation efforts. They engaged us to develop a user-focused website that moved away from a product-centric perspective to a customer-centric one.
To support Infobip's continuous growth, the website needed to be highly scalable and easily customizable. We accomplished this by applying the principles of atomic design to create all elements and linking them into modules, which can be rearranged and combined to generate numerous templates. The new website was designed to achieve specific objectives related to lead generation, brand positioning, and employee attraction, with each objective aimed at distinct user groups, including enterprises, investors, business owners, and potential hires. To meet these goals, we developed a tailored information architecture that connects these user groups with dedicated web sections via content touchpoints that direct them towards key conversion actions.
What we accomplished:
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