Borenstein Group, Inc.

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Overview

$10,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

1994

Year Founded

ABOUT BORENSTEIN GROUP, INC.

Making Creativity a Science.

The Borenstein Group, Inc. is an agency based in Washington DC that specializes in integrated digital branding, marketing, and public relations. We assist B2B and B2G market pioneers in sectors such as SaaS, supply chain management, systems integration, IT, homeland security, defense, intelligence, telecommunications, aerospace, cybersecurity, and analytics. Our goal is to facilitate your growth by providing comprehensive marketing strategies and executing creative campaigns. We also create effective business development tools that enhance trust, increase market engagement, and simplify the decision-making process for your target C-Suite executives and prospects.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

1994

Year Founded

Services

Focus

Industries

Clients

Services Provided+6 Services

12% Brand Identity Design

8% Marketing Collateral Design

4% Corporate Stationery Design

5% Brand Refresh & Rebranding

5% Graphic Design

5% Blog & Article Writing

8% Website Copywriting

7% Press Release Writing

About the Team

OUR STORY

Founded in 1994 by Gal Borenstein, The Borenstein Group embodies the mantra "Making Creativity a Science," merging creative design, strategic marketing, and advanced technology to craft compelling brand narratives. Serving B2B and B2G clients across sectors like SaaS, defense, and cybersecurity, the agency delivers tailored branding and marketing solutions grounded in data-driven insights and behavioral science. Their comprehensive services span from digital strategy and UX/UI design to public relations and content marketing. By integrating storytelling with analytical precision, they empower industry innovators to confidently elevate their brands and drive measurable success. Privately owned and nationally recognized, The Borenstein Group continues to engineer impactful strategies that transform innovation into influence.

Portfolio

Intelligent Waves- GovCon Grows Presence Thru PR

Intelligent Waves (IW)- Defense & Intelligence

A leading Defense & Cybersecurity government contractor utilizes public relations to enhance its visibility and influence among government officials. Intelligent Waves provides mission-critical expertise and innovative solutions to the government in areas such as cybersecurity, data science, enterprise network and systems engineering, software development, and platform mission support. Always prepared to act, regardless of time, location, or domain, the Borenstein Group developed a three-part strategy to reposition Intelligent Waves, a Service-Disabled Veteran-Owned small business, as a strong contender in the large business sector. This included: 1) Promoting key executives to write thought leadership articles showcasing their expertise 2) Launching a continuous public relations campaign with media placements in Washington DC and defense industry outlets, and 3) Executing a comprehensive PR strategy to help Intelligent Waves, as an innovative disruptor, gain third-party recognition through defense and cybersecurity award competitions. Within a few weeks, with the Borenstein Group's support, Intelligent Waves garnered significant media coverage, attracting national acclaim and features in prominent publications such as Washington Technology, Washington Business Journal, Intelligence Community News, Fast Company, Wall Street Journal, GovCon Exec, the Washington Post, and various cybersecurity platforms. Additionally, the Borenstein Group aided Intelligent Waves in securing numerous national and international accolades, establishing a strong third-party reputation for its outstanding innovation and disruption, including over 30 awards within two years such as the Thomas Edison Innovation Awards, the Outstanding New Cyber Security Product award from OSPA, Global Infosec Awards, Cyber Security Excellence Award, Fast Company's Best Innovative Companies, and the Astors Homeland Security Awards.

Satcom Phone Launch for Military and First Respond

Confidential: Telemetry/Satcom GovCon Developer

Next-Gen Satcom Manufacturer Utilizes Digital Marketing and PR to Expand Market Share GovCon’s Satcom product (under wraps) is a well-regarded U.S.-based technology and engineering firm that focuses on providing solutions for aerospace and tactical ground applications. Their offerings feature Telemetry Data Systems (TDS), deployable tactical systems, and net-centric Everything over IP (EoIP) products. Our mission-critical solutions facilitate expedited acquisitions, rapid fielding, and execution, enabling clients to transform, adapt, and modernize effectively. The satellite radio product can concurrently transmit voice and application data through the Iridium Push-to-Talk network service, enhancing real-time situational awareness and contributing to a comprehensive operational picture. It allows users to send and receive voice communications, Position Location Information (PLI), group text messages, operational graphics, map overlays, and routes globally. The Borenstein Group’s proficiency in B2G, B2B, and telecom marketing, branding, and public relations within the GovCon, telecommunications, and aerospace sectors prompted the Satcom solutions provider to engage their services. The Borenstein Group has crafted a Go-to-Market strategy that employs a three-pronged approach: developing a cutting-edge website targeting end-users, such as first responders and law enforcement; producing a promotional video highlighting the effectiveness and value of the product; and launching the product in media outlets to gain coverage, foster brand awareness, and achieve innovation awards. Services offered by Borenstein Group included:

DocuSign Federal Marketing and Brand Positioning

DocuSign Federal

DocuSign Public Sector enhances its messaging for the B2G market to effectively engage government users of workflow document management systems. DocuSign Federal, a pioneer in e-signatures for digital agreements, assists organizations in preparing, signing, and managing agreements. Alongside the DocuSign Agreement Cloud, it offers eSignature, the premier solution for electronic signing from virtually anywhere, at any time, on almost any device. To refresh its messaging on document workflow efficiency within the government cloud sector, DocuSign partnered with the Borenstein Group, a branding and marketing agency specializing in B2G, to craft impactful messaging that resonates equally with federal agencies and commercial businesses. To revamp its market approach, DocuSign Public Sector leveraged the Borenstein Group's B2G insights. By collaborating closely with DocuSign's Public Sector management, the Borenstein Group pinpointed strategies to set DocuSign apart from its primary competitor, which dominates the e-signature space. Over six months, they developed a powerful marketing communications strategy, digital presence, and content marketing framework. This collaboration culminated in the relaunch of DocuSign's website with improved messaging that effectively connects with various government stakeholders.

10 more projects