Bonsey Design

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Overview

10 - 49

Employees

1993

Year Founded

ABOUT BONSEY DESIGN

Building Brands from Innovation to Experience

Bonsey Design is an independent and integrated network of brand strategists, designers, and project managers boasting over 25 years of experience in supporting clients' adaptation and growth in the rapidly evolving Asian markets. We handle projects across various sectors, including banking, airlines, packaged goods, technology, and new media. The common thread among our clients is a commitment to mastering transformation for enduring consumer and business impact. We collaborate with organizations to clarify and enhance their values, enabling them to forge significant and sustainable connections both internally and externally. We believe that every brand has a story to tell, and we work alongside our clients to craft compelling narratives that provide meaning, distinction, and relevance to consumers throughout Asia.

Languages Spoken

Mandarin_chineseEnglishMalayTamil

HIGHLIGHTS

10 - 49

Employees

1993

Year Founded

Services

Focus

Industries

Clients

Services Provided

30% Brand Guidelines Development

15% Packaging Design

35% Brand Refresh & Rebranding

20% Graphic Design

About the Team

OUR STORY

Bonsey Design, based in Singapore with a strong presence across Asia, has dedicated over 30 years to empowering brands to drive industry progress and community strength. Acting as Brand Architects™, they blend strategic insight and creative design to simplify complexities and amplify brand potential, crafting enduring identities that resonate culturally and commercially. Their comprehensive services encompass strategy development, design execution, and experience alignment, ensuring cohesive and impactful brand expressions. Trusted by notable clients like Cebu Pacific and Bank of the Philippine Islands, Bonsey Design excels in transforming and launching brands by fostering clarity and momentum. Their philosophy mirrors architectural principles—creating durable, relevant, and delightful brands that become integral to cultural landscapes.

Portfolio

Telkomsel Orbit : Out-of-this world LTE home internet

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DISCIPLINE Brand Positioning, Brand Naming, Brand Identity & Brand Guidelines In a complex and rapidly changing market, Telkomsel aimed to ensure that its services were clearly conveyed and distinguished in both product and experience. The focus was on showcasing the advantages of Telkomsel's connectivity and customer service while positioning the brand as accessible and appealing in its own right. A thorough analysis of similar regional and global offerings provided important insights on how to present the services effectively and identified opportunities to stand out from local competitors.

Maybank : Shaping the future with Maybank

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DISCIPLINE includes Business Model Assessment, Insight, Research & Analytics, Brand Purpose & Visioning, Stakeholder Messaging, Corporate & Product Brand Architecture, Corporate Identity, Customer Experience & Environments. Following the 2009 financial crisis, global institutions turned to Asia for growth, and Maybank faced the challenge of fortifying its brand to safeguard its regional presence while leveraging the region's expected growth. The goal was to evolve from Malaysia's leading bank into a credible financial powerhouse within ASEAN. Maybank planned to achieve this by consolidating its position in Asia and international markets and revitalizing its brand to reflect both organic growth and acquisitions. The bank defined its mission as 'Humanising Financial Services,' prompting us to clarify what this meant for the bank's leadership, employees, customers, and the industry overall. We undertook a comprehensive engagement process with bank employees and partners at all levels to explore the implications of ‘humanising.’ This engagement was essential in articulating a clear brand promise. The refreshed Maybank brand strategy, architecture, and identity were significant factors in the bank's record-setting commercial success in the years that followed. Within a year of the new strategy's implementation, Maybank soared to become Malaysia’s leading brand (according to the New Straits Times).

Nescafé Gold : Capturing Malaysia's emerging café culture

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DISCIPLINE Visual Planning, Packaging Design, Brand Guidelines Nescafé Gold holds the top position as the leading premium soluble coffee in Malaysia; however, the local coffee market has been continuously changing. With rising affluence and a growing appreciation for quality, alongside the emergence of independent and international cafés, a new generation of consumers who value authenticity and have elevated expectations for their coffee experiences at home and out has begun to form. As a premium brand, Nescafé Gold aimed to encapsulate the essence of Malaysia's evolving coffee culture and reflect it in the packaging of its mix products, enhancing the sense of authenticity and flavor cues to evoke the experience of high-quality, barista-crafted coffee moments.

Pricing Snapshot

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Cost Rating

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What Clients Have Said

"Bonsey Design delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Brand Guidelines Development

Packaging Design

Brand Refresh & Rebranding

Graphic Design

Locations

Headquarters

19 Carpenter Street, Level 2 Singapore 059908

Singapore, Singapore 059908

+6563390428

Headquarters

Bonsey Jaden Malaysia Sdn Bhd, 16-01 & 16-03, Level 16, Menara MBMR,1, Jalan Syed Putra 58000

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 58000

+6563390428

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