Developing and maintaining a complex multisite platform
Eurovet, a leading global organizer of professional trade shows focused on lingerie and beachwear, hosts international events in cities such as Paris, Cannes, Lyon, New York, Shanghai, Hong Kong, Las Vegas, and Moscow. With a robust international presence and a commitment to delivering professional services from the outset, Eurovet has established its reputation by launching events in key locations worldwide. These events serve as crucial platforms for commercial growth, brand enhancement, and sources of innovation and inspiration for companies across all continents. Eurovet sought a technical service provider to take over the development and maintenance of their front-end digital platform built on WordPress, as well as to integrate it with their back-office information system through APIs. The organization boasts a comprehensive front-end and back-end information system, including multiple websites for various trade shows and a centralized database for managing customer and visitor information. This setup includes a main site and various adaptations for different exhibitions, enabling the Eurovet marketing team to independently create and oversee these sites. Everything is linked to the database and CRM, providing access to manage all customer and visitor contact data globally.