30%+ Increase in Revenue & ROI From Organic & Paid
Hotmilk Lingerie, operating in multiple countries and facing intense competition, approached us with the goal of enhancing both their organic and paid visibility to boost revenue. They serve a diverse customer base across various nations, with some markets performing better than others. They aimed to improve underperforming regions while optimizing and scaling their successful markets. Our SEO strategies involved thorough research and competitor analysis prior to implementing on-page, off-page, and blog optimization techniques. Over six months, these efforts resulted in a 42% increase in backlinks, a 68% rise in backlinks with a Domain Authority of 40 or higher, a 31% growth in organic traffic, a 31% improvement in Site Health, a 54% surge in target keyword visibility, and a year-over-year 33% increase in organic revenue for Hotmilk Lingerie. To support their objectives further, we also incorporated paid advertising into our overall marketing strategy. With targeted campaigns on Facebook and search engines, we opened up additional avenues for revenue generation. Our paid efforts produced notable outcomes, including a 58% increase in ad spending, a 31% improvement in ROI, a 21% rise in conversions, and a 28% year-over-year increase in conversion rates over the same six-month timeframe.