Terra Park, Pag | Customer Journey Marketing
TERRA PARK launched as not just a rebranded entity, but as an entirely new company with two camp locations, fresh funding, and a mission to upgrade these camps into high-quality campsites that offer top-notch services. With the holiday season approaching quickly, they recognized the urgent need to invest in online marketing campaigns to boost bookings and sales.
GOAL: The objective was straightforward yet challenging – to generate substantial bookings and revenue on a minimal budget.
THE CHALLENGE: The previous campaigns lacked tracking and data, as they were not aligned with business objectives. We required effective creatives for Facebook and the ability to experiment with various options to determine what would be successful. It was crucial to identify target audiences that could deliver a return on ad spend (ROAS) of over 4x and ensure scalability. We also needed to explore various scaling strategies to find the most effective ones for our account.
THE SOLUTION: First, we focused on stabilizing the account by optimizing underperforming campaigns to maintain consistent ROAS and generate income for the business. We then worked on enhancing the Customer Journey on the website to manage communication throughout the sales funnel. Simultaneously, we developed new creatives and structured our campaign plans. To reach the desired ROAS, we updated the account with a new framework for campaigns, advertisements, audiences, and creatives, enabling us to quickly scale and adapt to market changes. Finally, we began exploring new markets and strategically repositioned our successful ads from top-of-funnel campaigns to the middle and then to bottom-of-funnel campaigns.
OUTCOME: By utilizing Facebook and Google across five markets, Terra Park successfully…
