Blue Wheel

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2011

Year Founded

ABOUT BLUE WHEEL

Your omni-channel agency from click to ship.

Blue Wheel Media is your partner for performance-driven growth on Amazon, offering scalable solutions that yield significant business results. As an Advanced Amazon Partner and SAS Core-approved agency, we blend expert operational knowledge with proprietary tools to enhance every aspect of your Amazon experience. Our primary services encompass Amazon PPC, Amazon DSP, Sponsored Ads, A+ Content Optimization, Amazon Product Launch Strategies, and Storefront Design. We develop comprehensive attribution models that connect media expenditures to profitability—reducing ACOS, increasing CTR, and enhancing ROAS. Beyond advertising, our all-encompassing strategy includes product listing optimization, Amazon SEO, retail media planning, and improving conversion rates. Whether you are synchronizing DTC and Marketplace efforts, expanding your omnichannel presence, or refining audience targeting, we help your brand maximize its visibility and revenue growth. Each partnership is supported by a senior leader who upholds high performance standards and clear reporting. With Blue Wheel Media, you gain a reliable Amazon growth partner that adapts to new initiatives (like Vendor Central, Subscribe & Save, and Prime Day), utilizes comprehensive insights, and consistently provides scalable advertising performance and measurable returns on investment.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2011

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Amazon Advertising Management

50% Other Digital Marketing

About the Team

OUR STORY

Founded in 2011 in metro Detroit, Blue Wheel has evolved into a comprehensive commerce agency dedicated to helping brands thrive in the complex landscape of modern eCommerce. Initially formed by merging expertise in marketplace management and DTC advertising in 2023, the company seamlessly integrates strategy, media, operations, data, and commerce to eliminate fragmentation. Managing over $2 billion in client revenue, Blue Wheel focuses on delivering insightful strategies and measurable performance that foster sustainable growth. Led by seasoned executives with decades of experience in marketing and digital commerce, the agency supports brands across marketplaces, social commerce, retail media, and owned channels. Blue Wheel also values its employees, offering robust benefits to support their well-being and professional growth, reinforcing a collaborative and dynamic work environment.

Portfolio

Amazon Advertising - Bradshaw Home

Bradshaw Home

Bradshaw Home Amazon Advertising Case Study: The Results: By purposefully aligning budget allocation with times of high performance and targeting particular products, Bradshaw Home saw a considerable increase in profitability. This approach was especially beneficial for bakeware and kitchenware, as it aligned with seasonal consumer trends. Our client's achievements highlight the importance of insights based on data and effective teamwork. Blue Wheel attained the following results:

Fresh Roast - Amazon Advertising Case Study

Fresh Roast

The primary objectives of Goals Fresh Roast were to enhance non-branded visibility to draw in new customers, increase reach and traffic, all while managing expenditures to maintain a Return on Ad Spend (ROAS) above 10. The client aimed to drive positive sales trends, particularly during the gifting season. Our advertising team needed to stabilize sales to avoid year-over-year declines and achieve a 10%-15% growth. **Actions:** 1. **Account Audit:** Blue Wheel initiated its partnership with Fresh Roast through an extensive account review, identifying limited non-branded exposure as a key area for enhancement. We launched campaigns and gradually redirected the budget towards non-branded efforts. 2. **Bidding and Search Term Isolation:** We employed robust bidding strategies to secure competitive advertisement placements. The team focused on prominent search terms and utilized our Search Term Isolation (STI) bidding strategy to emphasize high-performing keywords. 3. **Launching Sponsored Campaigns:** STI chains were initiated for two top-selling products (SR800 and SR540), and we deployed Sponsored Products and Sponsored Display internal targeting to secure Product Detail Pages. We also implemented both branded and non-branded Sponsored Brands ads to increase reach and visibility. 4. **Strategy Optimization:** Following Q4, we utilized the valuable data gathered from the previous year to refine and broaden our strategy, ensuring continuous improvement. This led to a successful stabilization and growth in sales, achieving an impressive 20% increase during Q4 and a 25% year-over-year increase in November alone. We maintained our goal of a ROAS above 10, with a total Q4 Advertising Cost of Sales (ACoS) at 5.76, demonstrating effective ad spend management. In terms of traffic growth over a six-month period, Fresh Roast saw: 4.1 million impressions, an 86% increase compared to the first half of the year, and 21.1k clicks, up 57% from the same period. This success underscores our strategic approach to enhancing brand visibility and optimizing marketing efforts, ensuring sustained growth.

Amazon DSP Advertising Case Study - Ariat

Ariat

Ariat's primary objective was to enhance brand awareness while boosting overall sales. The challenge they faced was the shift in spending versus performance when transitioning from conversion campaigns to consideration campaigns. Unlike conversion campaigns, consideration campaigns did not yield the same results or Return on Ad Spend (ROAS), necessitating a change in expectations to meet Ariat's goal of attracting new customers. As a result, Ariat moved from collaborating directly with Amazon on the DSP strategy to partnering with Blue Wheel. Having Amazon manage DSP is typically less profitable due to its limited flexibility. At Blue Wheel, we prioritize the interests of our clients over those of the platform.

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Blue Wheel delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Amazon Advertising Management

Other Digital Marketing

Locations

Headquarters

325 S. Old Woodward, 3rd Fl

Birmingham, Alabama, United States 48009

348.825.4965

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