Identity redesign for established financial firm
In January 2022, the 79th Group reached out to us for a rebranding project that would encompass their organization and its subsidiaries. We aimed for a comprehensive approach to unify the brands as a whole instead of promoting them individually. Upon reviewing their brand, we identified a significant opportunity to highlight the heritage and strength developed over years of operation. Additionally, we aimed to enhance the typographic language across the brands and create a distinct identity system through shape. We reimagined the existing "79" logo and created a shield emblem to honor the family's history, while also introducing a modern, premium typeface to replace their previous logotype. We established a straightforward design language based on structure and shapes that harmonized well with the new typography. This allowed us to design new stationery items such as letterheads, business cards, and email signatures effortlessly. The 79th Group also expressed a desire to enhance their web presence to align with the new brand identity. Consequently, we developed and launched four new websites and an exclusive client portal to simplify their onboarding process. The newly created websites formed a network of professional, high-end platforms that effectively showcased each brand while maintaining a consistent brand language for a cohesive and trustworthy experience in the market.