Nimble Activewear
Nimble is a brand that designs and sells activewear, aiming to inspire women to embrace their uniqueness, recognize diversity, and foster self-acceptance. After experiencing success in several retail outlets, Nimble sought to extend its message of empowerment and conscious choices to an online platform for a global customer base. The Built By Blank team developed a strikingly simple yet bold design for the website, incorporating various dimensions and sizes in its imagery. A visually engaging section featuring motivational messages effectively highlights Nimble’s core brand values. We implemented push notifications to engage customers consistently and motivate them, while user-generated content (UGC) illustrates the positive experiences of customers using the products. The custom Shopify store includes numerous features such as push notifications, UGC on product detail pages, a chat function, a stockist sign-up form, order return capabilities, an interactive "Find Your Fit" section, price comparison tools, AfterPay integration, review functionalities, back-in-stock notifications, product thumbnail videos, custom fields, Facebook Messenger integration, Insta Shop integration, mini cart functionality, and more. For the complete case study, visit: https://builtbyblank.com/projects/nimble-activewear-shopify-store-development/