Black Dot Agency

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Overview

$5,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2022

Year Founded

ABOUT BLACK DOT AGENCY

Great content. Great results. Unlocked

Black Dot is the preferred content marketing agency for B2B fintech, financial, and technology companies. Specializing in content that drives revenue and generates leads, Black Dot consistently delivers impressive outcomes punctually. Every time.

Languages Spoken

ArabicEnglish

HIGHLIGHTS

$5,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2022

Year Founded

Services

Focus

Industries

Clients

Services Provided

55% Content Marketing Strategy

15% Email Marketing & Automation

15% Social Media Marketing

15% Digital Strategy

Portfolio

Dominating a competitive search niche

GETTRX Inc

GETTRX INC has become a prominent figure in the payments sector, boasting a tenfold increase in leads, quicker content production, and an expanding resource library. Located in Torrance, CA, the company is one of the most experienced providers of payment solutions. GETTRX offers a variety of options for businesses, including payment gateway integrations and facilitation channels. With a robust outbound sales strategy, GETTRX has always excelled at generating leads. However, due to the evolving landscape of digital marketing and actions taken by competitors, the company decided to reach out to us. While they mastered their outbound sales, they needed expert guidance for developing their inbound marketing assets. GETTRX hired an SEO agency to improve brand awareness, but the quality of content produced was inconsistent. Additionally, they faced a common challenge in B2B SEO—insufficient search term coverage. B2B content must address various search intents to remain relevant. Although GETTRX recognized the importance of quality content, the implementation was proving challenging. This is where Black Dot stepped in. We initially collaborated with GETTRX's SEO agency to produce several content pieces before delving deeper into the business to create sales-focused content. Our expertise resulted in comprehensive content that resonated with GETTRX's prospects. Encouraged by these outcomes, GETTRX enlisted our help with the launch of its PayFac-as-a-Service solution. Black Dot wrote engaging copy for the product's landing page and developed accompanying blog content. As a result of the high-quality content, GETTRX experienced a tenfold increase in leads (measured by the number of sales callback requests). The company observed a steady improvement over several months, confirming that Black Dot's SEO writing strategy was effective. Based on these positive results, GETTRX has decided to invest even more in content development with us, relying on our expertise to further implement their content strategy, including SEO.

Highly technical content, increased brand awarenes

Banfico

Banfico is a rapidly expanding startup located in Canary Wharf, London, specializing in advanced technical solutions for financial institutions aiming to adopt open banking protocols. Guided by a team of skilled technologists, Banfico stands at the forefront of Banking-as-a-Service (BaaS) solutions. The open banking sector is a moderately sized and competitive environment, with the company's growth fueled by conferences and events across Europe. As a reliable industry player, Banfico is a regular participant at these gatherings. The company faced challenges with producing quality content when they approached us. Due to the highly technical nature of their product and industry-specific jargon, several content creators struggled to meet their requirements. However, Banfico's challenges were more intricate. While producing high-quality content was important, aligning that content with the themes of various events and conferences was an even greater obstacle. The goal was to create insightful content that also showcased thought leadership, but few organizations were able to meet this need. That's where Black Dot came in. We collaborated with Banfico's specialists to develop content that was relevant and focused on their objectives. We conducted interviews with their experts, examined presentations, and performed extensive research to tailor an approach that fit Banfico's needs. As a result, Banfico received high-quality drafts on topics in the open banking sector. The company reviewed our work and found it to be outstanding, using our pieces as foundational material for further discussions at their events and conferences. We are excited that our contributions have aided Banfico in carving out a distinct position within the competitive open banking landscape!

Research and data-oriented content

Axial INC

The Lower Middle Market (LMM) private equity sector is an interesting one. A combination of fast-growing and long-established companies, the LMM sector suffers from a lack of cohesive information about all participants. Axial's deal platform solves those issues, giving dealmakers the information they need and companies the potential exists they seek. Axial's content machine was extremely active, featuring a quarterly LMM report, weekly Deal Digests, and monthly round-ups. In addition, Axial's blog was well populated with roundtable discussions and other media. what needed solving Despite this surfeit of content on its channels, Axial needed to plug a hole in its content strategy: Research and data-driven pieces that shined a light on trends and other important information. There was just one problem. Few entities were qualified to write about such heavy financial content and draw narratives from data. Axial first reached out to us after advertising for full-time writers and researchers who could shoulder the load. Unfortunately, the company failed to locate the necessary talent. Black Dot's industry expertise and existing portfolio of institutional thought leadership content appealed to Axial. Our research-driven approach was a perfect fit for its needs. We repurposed existing Axial content, drawing from narrative tidbits embedded across Axial's channels, to create evergreen content. results With our work, Axial made a splash in the LMM private equity world by spotlighting trends in SaaS and defense industries, among others. The platform is viewed as an authority in the LMM space, bringing data to a sector that sorely lacks it. We're thrilled to have played a role in positioning Axial as a knowledgeable platform in the LMM world.