Dominating a competitive search niche
GETTRX INC has become a prominent figure in the payments sector, boasting a tenfold increase in leads, quicker content production, and an expanding resource library. Located in Torrance, CA, the company is one of the most experienced providers of payment solutions. GETTRX offers a variety of options for businesses, including payment gateway integrations and facilitation channels. With a robust outbound sales strategy, GETTRX has always excelled at generating leads. However, due to the evolving landscape of digital marketing and actions taken by competitors, the company decided to reach out to us. While they mastered their outbound sales, they needed expert guidance for developing their inbound marketing assets. GETTRX hired an SEO agency to improve brand awareness, but the quality of content produced was inconsistent. Additionally, they faced a common challenge in B2B SEO—insufficient search term coverage. B2B content must address various search intents to remain relevant. Although GETTRX recognized the importance of quality content, the implementation was proving challenging. This is where Black Dot stepped in. We initially collaborated with GETTRX's SEO agency to produce several content pieces before delving deeper into the business to create sales-focused content. Our expertise resulted in comprehensive content that resonated with GETTRX's prospects. Encouraged by these outcomes, GETTRX enlisted our help with the launch of its PayFac-as-a-Service solution. Black Dot wrote engaging copy for the product's landing page and developed accompanying blog content. As a result of the high-quality content, GETTRX experienced a tenfold increase in leads (measured by the number of sales callback requests). The company observed a steady improvement over several months, confirming that Black Dot's SEO writing strategy was effective. Based on these positive results, GETTRX has decided to invest even more in content development with us, relying on our expertise to further implement their content strategy, including SEO.
