Mission Rise App
What is Mahindra Rise? Mahindra & Mahindra is one of India's most renowned business conglomerates, operating successfully in various sectors including Automobiles, IT, Aerospace, Retail, Logistics, and Renewable Energy, among others. In January 2013, the Mahindra group introduced its new brand philosophy known as 'Rise.' To align over 5,000 employees across different sectors with this vision, the Human Resources department at Mahindra Partners, a subsidiary of M&M, collaborated with Bitkraft Technologies to develop a mobile application.
Project Overview The objective was straightforward: to create a gamified app that inspires Mahindra Partner employees from eight companies to embrace the 'Rise' Philosophy. This app would function as a social media platform where colleagues could share their ‘Rise Moments’—noteworthy professional and personal achievements of themselves and their teammates.
Concept Bitkraft Technologies teamed up with the Mahindra Partners team to develop a concept based on ‘Rising up’ through the peaks of the Himalayas, with users sharing their Magic Moments. Each Rise Moment shared would allow users to climb higher on the Himalayan peaks, while additional points were awarded for likes and comments on others' posts. This not only fostered competition among users but also encouraged empathy and appreciation for their colleagues' accomplishments. The entire initiative spanned one year.
Key Features For more information about the features of the Mission Rise App or to learn about its success stories, please visit mahindrapartners.com/missionrise.